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Papers Publications

new conference best paper “External Evaluation of Discrimination Mitigation Efforts in Meta’s Ad Delivery”

Our new paper “External Evaluation of Discrimination Mitigation Efforts in Meta’s Ad Delivery” (PDF) will appear at The eighth annual ACM FAccT conference (FAccT 2025) being held from June 23-26, 2025 in Athens, Greece.

We are happy to note that this paper was awarded Best Paper, one of the three best paper awards at FAccT 2025!

Comparision of total reach and cost per 1000 reach with and without VRS enabled (Figure 5a)

From the abstract:

The 2022 settlement between Meta and the U.S. Department of Justice to resolve allegations of discriminatory advertising resulted is a first-of-its-kind change to Meta’s ad delivery system aimed to address algorithmic discrimination in its housing ad delivery. In this work, we explore direct and indirect effects of both the settlement’s choice of terms and the Variance Reduction System (VRS) implemented by Meta on the actual reduction in discrimination. We first show that the settlement terms allow for an implementation that does not meaningfully improve access to opportunities for individuals. The settlement measures impact of ad delivery in terms of impressions, instead of unique individuals reached by an ad; it allows the platform to level down access, reducing disparities by decreasing the overall access to opportunities; and it allows the platform to selectively apply VRS to only small advertisers. We then conduct experiments to evaluate VRS with real-world ads, and show that while VRS does reduce variance, it also raises advertiser costs (measured per-individuals-reached), therefore decreasing user exposure to opportunity ads for a given ad budget. VRS thus passes the cost of decreasing variance to advertisers}. Finally, we explore an alternative approach to achieve the settlement goals, that is significantly more intuitive and transparent than VRS. We show our approach outperforms VRS by both increasing ad exposure for users from all groups and reducing cost to advertisers, thus demonstrating that the increase in cost to advertisers when implementing the settlement is not inevitable. Our methodologies use a black-box approach that relies on capabilities available to any regular advertiser, rather than on privileged access to data, allowing others to reproduce or extend our work.

All data in this paper is publicly available to researchers at our datasets webpage.

This paper is a joint work of Basileal Imana, Zeyu Shen, and Aleksandra Korolova from Princeton University, and John Heidemann from USC/ISI. This work was supported in part by NSF grants CNS-1956435, CNS-2344925, and CNS-2319409.

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Papers Publications

New conference paper: Having your Privacy Cake and Eating it Too: Platform-supported Auditing of Social Media Algorithms for Public Interest

Our new paper “Having your Privacy Cake and Eating it Too: Platform-supported Auditing of Social Media Algorithms for Public Interest” will appear at The 26th ACM Conference On Computer-Supported Cooperative Work And Social Computing (CSCW 2023).

From the abstract:

Overview of our proposed platform-supported framework for auditing relevance estimators while protecting the privacy of audit participants and the business interests of platforms.

Concerns of potential harmful outcomes have prompted proposal of legislation in both the U.S. and the E.U. to mandate a new form of auditing where vetted external researchers get privileged access to social media platforms. Unfortunately, to date there have been no concrete technical proposals to provide such auditing, because auditing at scale risks disclosure of users’ private data and platforms’ proprietary algorithms. We propose a new method for platform-supported auditing that can meet the goals of the proposed legislation. The first contribution of our work is to enumerate the challenges and the limitations of existing auditing methods to implement these policies at scale. Second, we suggest that limited, privileged access to relevance estimators is the key to enabling generalizable platform-supported auditing of social media platforms by external researchers. Third, we show platform-supported auditing need not risk user privacy nor disclosure of platforms’ business interests by proposing an auditing framework that protects against these risks. For a particular fairness metric, we show that ensuring privacy imposes only a small constant factor increase (6.34x as an upper bound, and 4x for typical parameters) in the number of samples required for accurate auditing. Our technical contributions, combined with ongoing legal and policy efforts, can enable public oversight into how social media platforms affect individuals and society by moving past the privacy-vs-transparency hurdle.

A 2-minute video overview of the work can be found here.

This paper is a joint work of Basileal Imana from USC, Aleksandra Korolova from Princeton University, and John Heidemann from USC/ISI.

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Publications Technical Report

new technical report “Recursives in the Wild: Engineering Authoritative DNS Servers”

We have released a new technical report “Recursives in the Wild: Engineering Authoritative DNS Servers”, by Moritz Müller and Giovane C. M. Moura and
Ricardo de O. Schmidt and John Heidemann as an ISI technical report ISI-TR-720.

Recursive DNS server selection of authoritatives, per continent. (Figure 8 from [Mueller17a].)
From the abstract:

In Internet Domain Name System (DNS), services operate authoritative name servers that individuals query through recursive resolvers. Operators strive to provide reliability by operating multiple name servers (NS), each on a separate IP address, and by using IP anycast to allow NSes to provide service from many physical locations. To meet their goals of minimizing latency and balancing load across NSes and anycast, operators need to know how recursive resolvers select an NS, and how that interacts with their NS deployments. Prior work has shown some recursives search for low latency, while others pick an NS at random or round robin, but did not examine how prevalent each choice was. This paper provides the first analysis of how recursives select between name servers in the wild, and from that we provide guidance to name server operators to reach their goals. We conclude that all NSes need to be equally strong and therefore we recommend to deploy IP anycast at every single authoritative.

All datasets used in this paper (but one) are available at https://ant.isi.edu/datasets/dns/index.html#recursives .