Research Outputs from Auditing for Racial Discrimination in the Delivery of Education Ads

This webpage documents a paper and dataset related to our 2024 study of racial discrimination in education ad delivery on Meta.

Paper

Our methodology is described in the following paper:

Title: Auditing for Racial Discrimination in the Delivery of Education Ads
Authors: Basileal Imana, Aleksandra Korolova, and John Heidemann
Venue: In Proceedings of ACM FAccT 2024, June 3-6, 2024, Rio de Janeiro, Brazil.
Links: PDF, SLIDES, Bibtex.

Data for Figures in the Paper

We list specific advertisements below, by figure in the paper.

Figure 3: Measuring Discrimination in Education Ad Delivery Using For-profit and Public Schools

• Figure 3a: Strayer University vs. Colorado State University (neutral ad creative)
• Figure 3b: American InterContinental University vs. Fort Hays State University (neutral ad creative)

• Figure 3c: Monroe College vs. ASU Online (neutral ad creative)

• Figure 3d: Strayer University vs. Colorado State University (realistic ad creative)
• Figure 3e: American InterContinental University vs. Fort Hays State University (realistic ad creative)
• Figure 3f: Monroe College vs. ASU Online (realistic ad creative)

Figure 5: Measuring discrimination using Historically Predatory For-profit Schools

• Figure 5a: DeVry University vs. Colorado State University (realistic ad creative)
• Figure 5b: Keiser University vs. ASU Online (realistic ad creative)
• Figure 5c: Grand Canyon University vs. Fort Hays State University (realistic ad creative)

Experiment Data

• education_ad_delivery_data-2024-06-02.zip

Contact Authors

• Basileal Imana: imana at princeton.edu dot edu
• Aleksandra Korolova: korolova at princeton dot edu
• John Heidemann: johnh at isi dot edu

Click here to read our related prior paper on “Auditing for Discrimination in Job Ad Delivery”.