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Figure 3f: Monroe College vs. ASU Online (realistic ad creative)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Number of unique impressions (Reach)
Campaign ID: 120206582755660637
School type: For-profit
School name: Monroe College
Start date: 03/27/2024 12:00:00 EST
End date: 03/28/2024 12:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-6
Location: United States
Age: All
Gender: All
 Total: 1862 (100.0%)
Black: 962 (51.66%)
White: 892 (47.91%)
Unkown: 8 (0.43%)
Campaign ID: 120206582758610637
School type: Public
School name: ASU Online
Start date: 03/27/2024 12:00:00 EST
End date: 03/28/2024 12:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-6
Location: United States
Age: All
Gender: All
 Total: 1607 (100.0%)
Black: 681 (42.38%)
White: 922 (57.37%)
Unkown: 4 (0.25%)
Campaign ID: 120206582764420637
School type: For-profit
School name: Monroe College
Start date: 03/27/2024 12:00:00 EST
End date: 03/28/2024 12:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-6f
Location: United States
Age: All
Gender: All
 Total: 1823 (100.0%)
Black: 1001 (54.91%)
White: 816 (44.76%)
Unkown: 6 (0.33%)
Campaign ID: 120206582766380637
School type: Public
School name: ASU Online
Start date: 03/27/2024 12:00:00 EST
End date: 03/28/2024 12:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-6f
Location: United States
Age: All
Gender: All
 Total: 1591 (100.0%)
Black: 689 (43.31%)
White: 896 (56.32%)
Unkown: 6 (0.38%)