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Figure 3e: American InterContinental University vs. Fort Hays State University (realistic ad creative)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Number of unique impressions (Reach)
Campaign ID: 120206582730870637
School type: For-profit
School name: American InterContinental University
Start date: 03/27/2024 12:00:00 EST
End date: 03/28/2024 12:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-5
Location: United States
Age: All
Gender: All
 Total: 1842 (100.0%)
Black: 1005 (54.56%)
White: 830 (45.06%)
Unkown: 7 (0.38%)
Campaign ID: 120206582734170637
School type: Public
School name: Fort Hays State University
Start date: 03/27/2024 12:00:00 EST
End date: 03/28/2024 12:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-5
Location: United States
Age: All
Gender: All
 Total: 1771 (100.0%)
Black: 750 (42.35%)
White: 1011 (57.09%)
Unkown: 10 (0.56%)
Campaign ID: 120206582738310637
School type: For-profit
School name: American InterContinental University
Start date: 03/27/2024 12:00:00 EST
End date: 03/28/2024 12:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-5f
Location: United States
Age: All
Gender: All
 Total: 1732 (100.0%)
Black: 1048 (60.51%)
White: 676 (39.03%)
Unkown: 8 (0.46%)
Campaign ID: 120206582740140637
School type: Public
School name: Fort Hays State University
Start date: 03/27/2024 12:00:00 EST
End date: 03/28/2024 12:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-5f
Location: United States
Age: All
Gender: All
 Total: 1675 (100.0%)
Black: 800 (47.76%)
White: 863 (51.52%)
Unkown: 12 (0.72%)