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Figure 3a: Strayer University vs. Colorado State University (neutral ad creative)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Number of unique impressions (Reach)
Campaign ID: 120206753136110637
School type: For-profit
School name: Strayer University
Start date: 04/01/2024 13:00:00 EST
End date: 04/02/2024 13:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-1
Location: United States
Age: All
Gender: All
 Total: 1919 (100.0%)
Black: 975 (50.81%)
White: 942 (49.09%)
Unkown: 2 (0.1%)
Campaign ID: 120206753137880637
School type: Public
School name: Colorado State University
Start date: 04/01/2024 13:00:00 EST
End date: 04/02/2024 13:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-1
Location: United States
Age: All
Gender: All
 Total: 2016 (100.0%)
Black: 894 (44.35%)
White: 1120 (55.56%)
Unkown: 2 (0.1%)
Campaign ID: 120206753146540637
School type: For-profit
School name: Strayer University
Start date: 04/01/2024 13:00:00 EST
End date: 04/02/2024 13:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-1f
Location: United States
Age: All
Gender: All
 Total: 1824 (100.0%)
Black: 985 (54.0%)
White: 832 (45.61%)
Unkown: 7 (0.38%)
Campaign ID: 120206753147930637
School type: Public
School name: Colorado State University
Start date: 04/01/2024 13:00:00 EST
End date: 04/02/2024 13:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-1f
Location: United States
Age: All
Gender: All
 Total: 1931 (100.0%)
Black: 900 (46.61%)
White: 1026 (53.13%)
Unkown: 5 (0.26%)