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Figure 3d: Strayer University vs. Colorado State University (realistic ad creative)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Number of unique impressions (Reach)
Campaign ID: 120206507653930637
School type: For-profit
School name: Strayer University
Start date: 03/25/2024 15:30:00 EST
End date: 03/26/2024 15:30:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-4
Location: United States
Age: All
Gender: All
 Total: 1686 (100.0%)
Black: 901 (53.44%)
White: 775 (45.97%)
Unkown: 10 (0.59%)
Campaign ID: 120206507654780637
School type: Public
School name: Colorado State University
Start date: 03/25/2024 15:30:00 EST
End date: 03/26/2024 15:30:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-4
Location: United States
Age: All
Gender: All
 Total: 1680 (100.0%)
Black: 724 (43.1%)
White: 946 (56.31%)
Unkown: 10 (0.6%)
Campaign ID: 120206507657490637
School type: For-profit
School name: Strayer University
Start date: 03/25/2024 15:30:00 EST
End date: 03/26/2024 15:30:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-4f
Location: United States
Age: All
Gender: All
 Total: 1551 (100.0%)
Black: 898 (57.9%)
White: 647 (41.72%)
Unkown: 6 (0.39%)
Campaign ID: 120206507658600637
School type: Public
School name: Colorado State University
Start date: 03/25/2024 15:30:00 EST
End date: 03/26/2024 15:30:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-4f
Location: United States
Age: All
Gender: All
 Total: 1605 (100.0%)
Black: 748 (46.6%)
White: 848 (52.83%)
Unkown: 9 (0.56%)