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Figure 3b: American InterContinental University vs. Fort Hays State University (neutral ad creative)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Number of unique impressions (Reach)
Campaign ID: 120206753159690637
School type: For-profit
School name: American InterContinental University
Start date: 04/01/2024 13:00:00 EST
End date: 04/02/2024 13:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-2
Location: United States
Age: All
Gender: All
 Total: 1797 (100.0%)
Black: 871 (48.47%)
White: 920 (51.2%)
Unkown: 6 (0.33%)
Campaign ID: 120206753164090637
School type: Public
School name: Fort Hays State University
Start date: 04/01/2024 13:00:00 EST
End date: 04/02/2024 13:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $49.99
Pay per: IMPRESSION
 Custom Audience: aud-nc-2
Location: United States
Age: All
Gender: All
 Total: 2210 (100.0%)
Black: 999 (45.2%)
White: 1204 (54.48%)
Unkown: 7 (0.32%)
Campaign ID: 120206753166560637
School type: For-profit
School name: American InterContinental University
Start date: 04/01/2024 13:00:00 EST
End date: 04/02/2024 13:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-2f
Location: United States
Age: All
Gender: All
 Total: 1834 (100.0%)
Black: 945 (51.53%)
White: 878 (47.87%)
Unkown: 11 (0.6%)
Campaign ID: 120206753168620637
School type: Public
School name: Fort Hays State University
Start date: 04/01/2024 13:00:00 EST
End date: 04/02/2024 13:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $49.99
Pay per: IMPRESSION
 Custom Audience: aud-nc-2f
Location: United States
Age: All
Gender: All
 Total: 2013 (100.0%)
Black: 996 (49.48%)
White: 1008 (50.07%)
Unkown: 9 (0.45%)