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Figure 5c: Grand Canyon University vs. Fort Hays State University (realistic ad creative)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Number of unique impressions (Reach)
Campaign ID: 120207621644060637
School type: For-profit
School name: Grand Canyon University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-11
Location: United States
Age: All
Gender: All
 Total: 1734 (100.0%)
Black: 825 (47.58%)
White: 900 (51.9%)
Unkown: 9 (0.52%)
Campaign ID: 120207621645080637
School type: Public
School name: Fort Hays State University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-11
Location: United States
Age: All
Gender: All
 Total: 1728 (100.0%)
Black: 730 (42.25%)
White: 991 (57.35%)
Unkown: 7 (0.41%)
Campaign ID: 120207621647460637
School type: For-profit
School name: Grand Canyon University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-11f
Location: United States
Age: All
Gender: All
 Total: 1690 (100.0%)
Black: 888 (52.54%)
White: 795 (47.04%)
Unkown: 7 (0.41%)
Campaign ID: 120207621649190637
School type: Public
School name: Fort Hays State University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-11f
Location: United States
Age: All
Gender: All
 Total: 1692 (100.0%)
Black: 811 (47.93%)
White: 875 (51.71%)
Unkown: 6 (0.35%)