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Figure 5b: Keiser University vs. ASU Online (realistic ad creative)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Number of unique impressions (Reach)
Campaign ID: 120207621581190637
School type: For-profit
School name: Keiser University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-10
Location: United States
Age: All
Gender: All
 Total: 1850 (100.0%)
Black: 837 (45.24%)
White: 1004 (54.27%)
Unkown: 9 (0.49%)
Campaign ID: 120207621583820637
School type: Public
School name: ASU Online
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-10
Location: United States
Age: All
Gender: All
 Total: 1737 (100.0%)
Black: 762 (43.87%)
White: 968 (55.73%)
Unkown: 7 (0.4%)
Campaign ID: 120207621616980637
School type: For-profit
School name: Keiser University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $49.99
Pay per: IMPRESSION
 Custom Audience: aud-nc-10f
Location: United States
Age: All
Gender: All
 Total: 1720 (100.0%)
Black: 881 (51.22%)
White: 832 (48.37%)
Unkown: 7 (0.41%)
Campaign ID: 120207621618850637
School type: Public
School name: ASU Online
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $49.99
Pay per: IMPRESSION
 Custom Audience: aud-nc-10f
Location: United States
Age: All
Gender: All
 Total: 1580 (100.0%)
Black: 780 (49.37%)
White: 793 (50.19%)
Unkown: 7 (0.44%)