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Figure 5a: DeVry University vs. Colorado State University (realistic ad creative)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Number of unique impressions (Reach)
Campaign ID: 120207621556800637
School type: For-profit
School name: DeVry University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-9
Location: United States
Age: All
Gender: All
 Total: 1678 (100.0%)
Black: 882 (52.56%)
White: 791 (47.14%)
Unkown: 5 (0.3%)
Campaign ID: 120207621557570637
School type: Public
School name: Colorado State University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-9
Location: United States
Age: All
Gender: All
 Total: 1690 (100.0%)
Black: 748 (44.26%)
White: 935 (55.33%)
Unkown: 7 (0.41%)
Campaign ID: 120207621575320637
School type: For-profit
School name: DeVry University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $49.99
Pay per: IMPRESSION
 Custom Audience: aud-nc-9f
Location: United States
Age: All
Gender: All
 Total: 1607 (100.0%)
Black: 845 (52.58%)
White: 755 (46.98%)
Unkown: 7 (0.44%)
Campaign ID: 120207621577310637
School type: Public
School name: Colorado State University
Start date: 04/24/2024 19:00:00 EST
End date: 04/25/2024 19:00:00 EST
Campaign objective: OUTCOME_TRAFFIC
Lifetime budget: $50
Total spent: $50.0
Pay per: IMPRESSION
 Custom Audience: aud-nc-9f
Location: United States
Age: All
Gender: All
 Total: 1644 (100.0%)
Black: 732 (44.53%)
White: 908 (55.23%)
Unkown: 4 (0.24%)