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Figure4c: Sales Associate at Leith vs. Reeds (Reach)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Estimated number of impressions
Campaign ID: 6214681030694
Job Category: sales_associate
Company: Reeds
Start date: 2021-02-08
End date: 2021-02-09
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $49.74
Pay per: Impression
 Custom Audience: F_flipped_0, M_flipped_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 4658 (100.0%)
Female: 2761 (59.27%)
Male: 1875 (40.25%)
Unkown: 22 (0.47%)
Campaign ID: 6214681030294
Job Category: sales_associate
Company: Leith
Start date: 2021-02-08
End date: 2021-02-09
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_0, M_flipped_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 4747 (100.0%)
Female: 2585 (54.46%)
Male: 2135 (44.98%)
Unkown: 27 (0.57%)
Campaign ID: 6214680936094
Job Category: sales_associate
Company: Reeds
Start date: 2021-02-08
End date: 2021-02-09
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_1, M_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 5281 (100.0%)
Female: 3040 (57.56%)
Male: 2217 (41.98%)
Unkown: 24 (0.45%)
Campaign ID: 6214680936894
Job Category: sales_associate
Company: Leith
Start date: 2021-02-08
End date: 2021-02-09
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_1, M_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 4646 (100.0%)
Female: 2589 (55.73%)
Male: 2032 (43.74%)
Unkown: 25 (0.54%)
Campaign ID: 6214665668294
Job Category: sales_associate
Company: Reeds
Start date: 2021-02-08
End date: 2021-02-09
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_0, M_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 14549 (100.0%)
Female: 7748 (53.25%)
Male: 6726 (46.23%)
Unkown: 75 (0.52%)
Campaign ID: 6214665667894
Job Category: sales_associate
Company: Leith
Start date: 2021-02-08
End date: 2021-02-09
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_0, M_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 14519 (100.0%)
Female: 6510 (44.84%)
Male: 7931 (54.62%)
Unkown: 78 (0.54%)