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Figure4c: Sales Associate at Leith vs. Reeds (Conversion)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Estimated number of impressions
Campaign ID: 6215015439894
Job Category: sales_associate
Company: Reeds
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_0, M_flipped_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 1339 (100.0%)
Female: 1000 (74.68%)
Male: 333 (24.87%)
Unkown: 6 (0.45%)
Campaign ID: 6215015441294
Job Category: sales_associate
Company: Leith
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_0, M_flipped_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 2411 (100.0%)
Female: 868 (36.0%)
Male: 1532 (63.54%)
Unkown: 11 (0.46%)
Campaign ID: 6215015440094
Job Category: sales_associate
Company: Reeds
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $49.95
Pay per: Impression
 Custom Audience: F_1, M_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 1235 (100.0%)
Female: 742 (60.08%)
Male: 483 (39.11%)
Unkown: 10 (0.81%)
Campaign ID: 6215015440494
Job Category: sales_associate
Company: Leith
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_1, M_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 2386 (100.0%)
Female: 975 (40.86%)
Male: 1407 (58.97%)
Unkown: 4 (0.17%)
Campaign ID: 6215015440294
Job Category: sales_associate
Company: Reeds
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_0, M_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 1535 (100.0%)
Female: 916 (59.67%)
Male: 612 (39.87%)
Unkown: 7 (0.46%)
Campaign ID: 6215015441894
Job Category: sales_associate
Company: Leith
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_0, M_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 2274 (100.0%)
Female: 868 (38.17%)
Male: 1392 (61.21%)
Unkown: 14 (0.62%)