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Figure4b: Software Engineer at Nvidia vs. Netflix (Conversion)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Estimated number of impressions
Campaign ID: 6216261142094
Job Category: software_engineer
Company: Nvidia
Start date: 2021-02-23
End date: 2021-02-24
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_2, M_flipped_2
Location United States: North Carolina
Age: All
Gender: All
 Total: 5793 (100.0%)
Female: 2093 (36.13%)
Male: 3667 (63.3%)
Unkown: 33 (0.57%)
Campaign ID: 6216261141694
Job Category: software_engineer
Company: Netflix
Start date: 2021-02-23
End date: 2021-02-24
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_2, M_flipped_2
Location United States: North Carolina
Age: All
Gender: All
 Total: 5537 (100.0%)
Female: 2638 (47.64%)
Male: 2863 (51.71%)
Unkown: 36 (0.65%)
Campaign ID: 6216261141294
Job Category: software_engineer
Company: Nvidia
Start date: 2021-02-23
End date: 2021-02-24
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_1, M_flipped_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 5662 (100.0%)
Female: 1824 (32.21%)
Male: 3809 (67.27%)
Unkown: 29 (0.51%)
Campaign ID: 6216261141894
Job Category: software_engineer
Company: Netflix
Start date: 2021-02-23
End date: 2021-02-24
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_1, M_flipped_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 6639 (100.0%)
Female: 3262 (49.13%)
Male: 3319 (49.99%)
Unkown: 58 (0.87%)
Campaign ID: 6216251077094
Job Category: software_engineer
Company: Nvidia
Start date: 2021-02-23
End date: 2021-02-24
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_2, M_2
Location United States: North Carolina
Age: All
Gender: All
 Total: 5470 (100.0%)
Female: 2133 (38.99%)
Male: 3308 (60.48%)
Unkown: 29 (0.53%)
Campaign ID: 6216251076894
Job Category: software_engineer
Company: Netflix
Start date: 2021-02-23
End date: 2021-02-24
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_2, M_2
Location United States: North Carolina
Age: All
Gender: All
 Total: 6843 (100.0%)
Female: 3522 (51.47%)
Male: 3288 (48.05%)
Unkown: 33 (0.48%)