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Figure4a: Delivery Driver at Domino's vs. Instacart (Reach)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Estimated number of impressions
Campaign ID: 6214734608694
Job Category: delivery_driver
Company: Instacart
Start date: 2021-02-09
End date: 2021-02-10
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_0, M_flipped_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 16772 (100.0%)
Female: 7479 (44.59%)
Male: 9162 (54.63%)
Unkown: 131 (0.78%)
Campaign ID: 6214734607894
Job Category: delivery_driver
Company: Dominos
Start date: 2021-02-09
End date: 2021-02-10
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_0, M_flipped_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 16905 (100.0%)
Female: 7452 (44.08%)
Male: 9359 (55.36%)
Unkown: 94 (0.56%)
Campaign ID: 6214733652094
Job Category: delivery_driver
Company: Instacart
Start date: 2021-02-09
End date: 2021-02-10
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_1, M_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 17353 (100.0%)
Female: 8948 (51.56%)
Male: 8304 (47.85%)
Unkown: 101 (0.58%)
Campaign ID: 6214733652294
Job Category: delivery_driver
Company: Dominos
Start date: 2021-02-09
End date: 2021-02-10
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_1, M_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 17290 (100.0%)
Female: 8568 (49.55%)
Male: 8612 (49.81%)
Unkown: 110 (0.64%)
Campaign ID: 6214659548294
Job Category: delivery_driver
Company: Instacart
Start date: 2021-02-08
End date: 2021-02-09
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_0, M_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 12442 (100.0%)
Female: 6995 (56.22%)
Male: 5371 (43.17%)
Unkown: 76 (0.61%)
Campaign ID: 6214659547894
Job Category: delivery_driver
Company: Dominos
Start date: 2021-02-08
End date: 2021-02-09
Campaign objective: REACH
Daily budget: $50
Lifetime budget: $50
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_0, M_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 11845 (100.0%)
Female: 6107 (51.56%)
Male: 5678 (47.94%)
Unkown: 60 (0.51%)