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Figure3a: Delivery Driver at Domino's vs. Instacart (LinkedIn)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Estimated number of impressions
Campaign ID: 160932216
Job Category: delivery_driver
Company: Instacart
Start date: 2/23/2021
End date: 2/24/2021
Campaign objective: JOB_APPLICANT
Daily budget: $50.0
Lifetime budget: $50.0
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_2, M_flipped_2
Location United States: North Carolina
Age: All
Gender: All
 Total: 807 (100.0%)
Female: 221 (27.39%)
Male: 256 (31.72%)
Unkown: 330 (40.89%)
Campaign ID: 160932206
Job Category: delivery_driver
Company: Dominos
Start date: 2/23/2021
End date: 2/24/2021
Campaign objective: JOB_APPLICANT
Daily budget: $50.0
Lifetime budget: $50.0
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_2, M_flipped_2
Location United States: North Carolina
Age: All
Gender: All
 Total: 709 (100.0%)
Female: 213 (30.04%)
Male: 209 (29.48%)
Unkown: 287 (40.48%)
Campaign ID: 160932316
Job Category: delivery_driver
Company: Instacart
Start date: 2/23/2021
End date: 2/24/2021
Campaign objective: JOB_APPLICANT
Daily budget: $50.0
Lifetime budget: $50.0
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_1, M_flipped_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 809 (100.0%)
Female: 324 (40.05%)
Male: 210 (25.96%)
Unkown: 275 (33.99%)
Campaign ID: 160932296
Job Category: delivery_driver
Company: Dominos
Start date: 2/23/2021
End date: 2/24/2021
Campaign objective: JOB_APPLICANT
Daily budget: $50.0
Lifetime budget: $50.0
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_flipped_1, M_flipped_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 612 (100.0%)
Female: 240 (39.22%)
Male: 145 (23.69%)
Unkown: 227 (37.09%)
Campaign ID: 160931946
Job Category: delivery_driver
Company: Instacart
Start date: 2/23/2021
End date: 2/24/2021
Campaign objective: JOB_APPLICANT
Daily budget: $50.0
Lifetime budget: $50.0
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_2, M_2
Location United States: North Carolina
Age: All
Gender: All
 Total: 757 (100.0%)
Female: 232 (30.65%)
Male: 194 (25.63%)
Unkown: 331 (43.73%)
Campaign ID: 160931926
Job Category: delivery_driver
Company: Dominos
Start date: 2/23/2021
End date: 2/24/2021
Campaign objective: JOB_APPLICANT
Daily budget: $50.0
Lifetime budget: $50.0
Total spent: $50.0
Pay per: Impression
 Custom Audience: F_2, M_2
Location United States: North Carolina
Age: All
Gender: All
 Total: 806 (100.0%)
Female: 233 (28.91%)
Male: 241 (29.9%)
Unkown: 332 (41.19%)