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Figure3a: Delivery Driver at Domino's vs. Instacart (Facebook)

Ad Screenshot Campaign Overview Objective and Budget Targeting parameters Estimated number of impressions
Campaign ID: 6215013647494
Job Category: delivery_driver
Company: Instacart
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $49.61
Pay per: Impression
 Custom Audience: F_flipped_0, M_flipped_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 2204 (100.0%)
Female: 1488 (67.51%)
Male: 705 (31.99%)
Unkown: 11 (0.5%)
Campaign ID: 6215013646494
Job Category: delivery_driver
Company: Dominos
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $47.84
Pay per: Impression
 Custom Audience: F_flipped_0, M_flipped_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 2898 (100.0%)
Female: 1342 (46.31%)
Male: 1546 (53.35%)
Unkown: 10 (0.35%)
Campaign ID: 6215013646294
Job Category: delivery_driver
Company: Instacart
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $46.58
Pay per: Impression
 Custom Audience: F_1, M_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 1940 (100.0%)
Female: 1366 (70.41%)
Male: 573 (29.54%)
Unkown: 1 (0.05%)
Campaign ID: 6215013646094
Job Category: delivery_driver
Company: Dominos
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $49.4
Pay per: Impression
 Custom Audience: F_1, M_1
Location United States: North Carolina
Age: All
Gender: All
 Total: 2762 (100.0%)
Female: 1303 (47.18%)
Male: 1446 (52.35%)
Unkown: 13 (0.47%)
Campaign ID: 6215013647294
Job Category: delivery_driver
Company: Instacart
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $49.8
Pay per: Impression
 Custom Audience: F_0, M_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 1921 (100.0%)
Female: 1281 (66.68%)
Male: 629 (32.74%)
Unkown: 11 (0.57%)
Campaign ID: 6215013646694
Job Category: delivery_driver
Company: Dominos
Start date: 2021-02-11
End date: 2021-02-12
Campaign objective: CONVERSION
Daily budget: $50
Lifetime budget: $50
Total spent: $48.77
Pay per: Impression
 Custom Audience: F_0, M_0
Location United States: North Carolina
Age: All
Gender: All
 Total: 2665 (100.0%)
Female: 1210 (45.4%)
Male: 1439 (54.0%)
Unkown: 16 (0.6%)