Exp ID: EB1
Start: 12/14/2024 08:00:00
End: 12/15/2024 08:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2117 (100.0%)
Male: 1059 (50.02%)
Female: 1048 (49.50%)
Unknown g.: 10 (0.47%)
Black: 989 (46.72%)
White: 1127 (53.24%)
Unknown r.: 1 (0.05%) | Total: 1136 (100.0%)
Male: 531 (46.74%)
Female: 599 (52.73%)
Unknown g.: 6 (0.53%)
Black: 514 (45.25%)
White: 621 (54.67%)
Unknown r.: 1 (0.09%) | Total: $19.99 (100.0%)
Male: $9.74 (48.72%)
Female: $10.19 (50.98%)
Unknown g.: $0.06 (0.30%)
Black: $9.98 (49.92%)
White: $10.00 (50.03%)
Unknown r.: $0.01 (0.05%) | Overall: $17.60
Male only: $18.34
Female only: $17.01
Black only: $19.42
White only: $16.10 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 512 (100.0%)
Male: 487 (95.12%)
Female: 23 (4.49%)
Unknown g.: 2 (0.39%)
Black: 505 (98.63%)
White: 7 (1.37%)
Unknown r.: 0 (0.00%) | Total: 247 (100.0%)
Male: 238 (96.36%)
Female: 8 (3.24%)
Unknown g.: 1 (0.40%)
Black: 241 (97.57%)
White: 6 (2.43%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.80 (96.00%)
Female: $0.20 (4.00%)
Unknown g.: $0.00 (0.00%)
Black: $4.94 (98.80%)
White: $0.06 (1.20%)
Unknown r.: $0.00 (0.00%) | Overall: $20.24
Male only: $20.17
Female only: $25.00
Black only: $20.50
White only: $10.00 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 582 (100.0%)
Male: 570 (97.94%)
Female: 6 (1.03%)
Unknown g.: 6 (1.03%)
Black: 10 (1.72%)
White: 572 (98.28%)
Unknown r.: 0 (0.00%) | Total: 298 (100.0%)
Male: 291 (97.65%)
Female: 4 (1.34%)
Unknown g.: 3 (1.01%)
Black: 4 (1.34%)
White: 294 (98.66%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $4.92 (98.60%)
Female: $0.02 (0.40%)
Unknown g.: $0.05 (1.00%)
Black: $0.03 (0.60%)
White: $4.96 (99.40%)
Unknown r.: $0.00 (0.00%) | Overall: $16.74
Male only: $16.91
Female only: $5.00
Black only: $7.50
White only: $16.87 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 474 (100.0%)
Male: 1 (0.21%)
Female: 471 (99.37%)
Unknown g.: 2 (0.42%)
Black: 472 (99.58%)
White: 1 (0.21%)
Unknown r.: 1 (0.21%) | Total: 270 (100.0%)
Male: 1 (0.37%)
Female: 267 (98.89%)
Unknown g.: 2 (0.74%)
Black: 268 (99.26%)
White: 1 (0.37%)
Unknown r.: 1 (0.37%) | Total: $5.00 (100.0%)
Male: $0.01 (0.20%)
Female: $4.98 (99.60%)
Unknown g.: $0.01 (0.20%)
Black: $4.98 (99.60%)
White: $0.01 (0.20%)
Unknown r.: $0.01 (0.20%) | Overall: $18.52
Male only: $10.00
Female only: $18.65
Black only: $18.58
White only: $10.00 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 549 (100.0%)
Male: 1 (0.18%)
Female: 548 (99.82%)
Unknown g.: 0 (0.00%)
Black: 2 (0.36%)
White: 547 (99.64%)
Unknown r.: 0 (0.00%) | Total: 321 (100.0%)
Male: 1 (0.31%)
Female: 320 (99.69%)
Unknown g.: 0 (0.00%)
Black: 1 (0.31%)
White: 320 (99.69%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.01 (0.20%)
Female: $4.99 (99.80%)
Unknown g.: $0.00 (0.00%)
Black: $0.03 (0.60%)
White: $4.97 (99.40%)
Unknown r.: $0.00 (0.00%) | Overall: $15.58
Male only: $10.00
Female only: $15.59
Black only: $30.00
White only: $15.53 |
Exp ID: EB2
Start: 12/14/2024 08:00:00
End: 12/15/2024 08:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2100 (100.0%)
Male: 1019 (48.52%)
Female: 1078 (51.33%)
Unknown g.: 3 (0.14%)
Black: 989 (47.10%)
White: 1110 (52.86%)
Unknown r.: 1 (0.05%) | Total: 1116 (100.0%)
Male: 496 (44.44%)
Female: 617 (55.29%)
Unknown g.: 3 (0.27%)
Black: 521 (46.68%)
White: 594 (53.23%)
Unknown r.: 1 (0.09%) | Total: $19.98 (100.0%)
Male: $9.75 (48.80%)
Female: $10.23 (51.20%)
Unknown g.: $0.00 (0.00%)
Black: $9.79 (49.00%)
White: $10.19 (51.00%)
Unknown r.: $0.00 (0.00%) | Overall: $17.90
Male only: $19.66
Female only: $16.58
Black only: $18.79
White only: $17.16 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 511 (100.0%)
Male: 491 (96.09%)
Female: 19 (3.72%)
Unknown g.: 1 (0.20%)
Black: 495 (96.87%)
White: 16 (3.13%)
Unknown r.: 0 (0.00%) | Total: 243 (100.0%)
Male: 234 (96.30%)
Female: 8 (3.29%)
Unknown g.: 1 (0.41%)
Black: 234 (96.30%)
White: 9 (3.70%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.84 (96.80%)
Female: $0.16 (3.20%)
Unknown g.: $0.00 (0.00%)
Black: $4.92 (98.40%)
White: $0.08 (1.60%)
Unknown r.: $0.00 (0.00%) | Overall: $20.58
Male only: $20.68
Female only: $20.00
Black only: $21.03
White only: $8.89 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 538 (100.0%)
Male: 523 (97.21%)
Female: 15 (2.79%)
Unknown g.: 0 (0.00%)
Black: 6 (1.12%)
White: 532 (98.88%)
Unknown r.: 0 (0.00%) | Total: 268 (100.0%)
Male: 260 (97.01%)
Female: 8 (2.99%)
Unknown g.: 0 (0.00%)
Black: 6 (2.24%)
White: 262 (97.76%)
Unknown r.: 0 (0.00%) | Total: $4.98 (100.0%)
Male: $4.88 (97.99%)
Female: $0.10 (2.01%)
Unknown g.: $0.00 (0.00%)
Black: $0.05 (1.00%)
White: $4.93 (99.00%)
Unknown r.: $0.00 (0.00%) | Overall: $18.58
Male only: $18.77
Female only: $12.50
Black only: $8.33
White only: $18.82 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 498 (100.0%)
Male: 0 (0.00%)
Female: 498 (100.00%)
Unknown g.: 0 (0.00%)
Black: 483 (96.99%)
White: 14 (2.81%)
Unknown r.: 1 (0.20%) | Total: 287 (100.0%)
Male: 0 (0.00%)
Female: 287 (100.00%)
Unknown g.: 0 (0.00%)
Black: 277 (96.52%)
White: 9 (3.14%)
Unknown r.: 1 (0.35%) | Total: $5.00 (100.0%)
Male: $0.00 (0.00%)
Female: $5.00 (100.00%)
Unknown g.: $0.00 (0.00%)
Black: $4.78 (95.60%)
White: $0.22 (4.40%)
Unknown r.: $0.00 (0.00%) | Overall: $17.42
Male only: n/a
Female only: $17.42
Black only: $17.26
White only: $24.44 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 553 (100.0%)
Male: 5 (0.90%)
Female: 546 (98.73%)
Unknown g.: 2 (0.36%)
Black: 5 (0.90%)
White: 548 (99.10%)
Unknown r.: 0 (0.00%) | Total: 318 (100.0%)
Male: 2 (0.63%)
Female: 314 (98.74%)
Unknown g.: 2 (0.63%)
Black: 4 (1.26%)
White: 314 (98.74%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.03 (0.60%)
Female: $4.97 (99.40%)
Unknown g.: $0.00 (0.00%)
Black: $0.04 (0.80%)
White: $4.96 (99.20%)
Unknown r.: $0.00 (0.00%) | Overall: $15.72
Male only: $14.97
Female only: $15.83
Black only: $9.98
White only: $15.80 |
Exp ID: EB3
Start: 12/14/2024 08:00:00
End: 12/15/2024 08:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2105 (100.0%)
Male: 1087 (51.64%)
Female: 1015 (48.22%)
Unknown g.: 3 (0.14%)
Black: 1022 (48.55%)
White: 1083 (51.45%)
Unknown r.: 0 (0.00%) | Total: 1125 (100.0%)
Male: 556 (49.42%)
Female: 566 (50.31%)
Unknown g.: 2 (0.18%)
Black: 525 (46.67%)
White: 600 (53.33%)
Unknown r.: 0 (0.00%) | Total: $19.92 (100.0%)
Male: $9.69 (48.64%)
Female: $10.21 (51.26%)
Unknown g.: $0.02 (0.10%)
Black: $9.75 (48.95%)
White: $10.17 (51.05%)
Unknown r.: $0.00 (0.00%) | Overall: $17.71
Male only: $17.43
Female only: $18.04
Black only: $18.57
White only: $16.95 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 550 (100.0%)
Male: 534 (97.09%)
Female: 16 (2.91%)
Unknown g.: 0 (0.00%)
Black: 537 (97.64%)
White: 13 (2.36%)
Unknown r.: 0 (0.00%) | Total: 270 (100.0%)
Male: 260 (96.30%)
Female: 10 (3.70%)
Unknown g.: 0 (0.00%)
Black: 263 (97.41%)
White: 7 (2.59%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.72 (94.40%)
Female: $0.28 (5.60%)
Unknown g.: $0.00 (0.00%)
Black: $4.77 (95.40%)
White: $0.23 (4.60%)
Unknown r.: $0.00 (0.00%) | Overall: $18.52
Male only: $18.15
Female only: $28.00
Black only: $18.14
White only: $32.86 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 560 (100.0%)
Male: 543 (96.96%)
Female: 17 (3.04%)
Unknown g.: 0 (0.00%)
Black: 8 (1.43%)
White: 552 (98.57%)
Unknown r.: 0 (0.00%) | Total: 298 (100.0%)
Male: 291 (97.65%)
Female: 7 (2.35%)
Unknown g.: 0 (0.00%)
Black: 6 (2.01%)
White: 292 (97.99%)
Unknown r.: 0 (0.00%) | Total: $4.94 (100.0%)
Male: $4.78 (96.76%)
Female: $0.16 (3.24%)
Unknown g.: $0.00 (0.00%)
Black: $0.12 (2.43%)
White: $4.82 (97.57%)
Unknown r.: $0.00 (0.00%) | Overall: $16.58
Male only: $16.43
Female only: $22.86
Black only: $20.00
White only: $16.51 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 494 (100.0%)
Male: 7 (1.42%)
Female: 487 (98.58%)
Unknown g.: 0 (0.00%)
Black: 474 (95.95%)
White: 20 (4.05%)
Unknown r.: 0 (0.00%) | Total: 264 (100.0%)
Male: 4 (1.52%)
Female: 260 (98.48%)
Unknown g.: 0 (0.00%)
Black: 253 (95.83%)
White: 11 (4.17%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $0.08 (1.60%)
Female: $4.91 (98.40%)
Unknown g.: $0.00 (0.00%)
Black: $4.85 (97.19%)
White: $0.14 (2.81%)
Unknown r.: $0.00 (0.00%) | Overall: $18.90
Male only: $20.00
Female only: $18.88
Black only: $19.17
White only: $12.73 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 501 (100.0%)
Male: 3 (0.60%)
Female: 495 (98.80%)
Unknown g.: 3 (0.60%)
Black: 3 (0.60%)
White: 498 (99.40%)
Unknown r.: 0 (0.00%) | Total: 293 (100.0%)
Male: 1 (0.34%)
Female: 289 (98.63%)
Unknown g.: 2 (0.68%)
Black: 3 (1.02%)
White: 290 (98.98%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $0.11 (2.20%)
Female: $4.86 (97.39%)
Unknown g.: $0.02 (0.40%)
Black: $0.01 (0.20%)
White: $4.98 (99.80%)
Unknown r.: $0.00 (0.00%) | Overall: $17.03
Male only: $110.00
Female only: $16.82
Black only: $3.33
White only: $17.17 |
