| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: EB1 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1672 (100.0%) Black: 946 (56.58%) White: 721 (43.12%) Unknown r.: 5 (0.30%) | Total: 858 (100.0%) Black: 445 (51.86%) White: 411 (47.90%) Unknown r.: 2 (0.23%) | Total: $19.87 (100.0%) Black: $12.31 (61.95%) White: $7.52 (37.85%) Unknown r.: $0.04 (0.20%) | Overall: $23.16 Black only: $27.66 White only: $18.30 | Race: 0.15 |
| Exp ID: EB1 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1680 (100.0%) Black: 655 (38.99%) White: 1024 (60.95%) Unknown r.: 1 (0.06%) | Total: 900 (100.0%) Black: 357 (39.67%) White: 542 (60.22%) Unknown r.: 1 (0.11%) | Total: $20.00 (100.0%) Black: $7.47 (37.35%) White: $12.51 (62.55%) Unknown r.: $0.02 (0.10%) | Overall: $22.22 Black only: $20.92 White only: $23.08 | Race: 0.03 |
| Exp ID: EB2 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1441 (100.0%) Black: 614 (42.61%) White: 827 (57.39%) Unknown r.: 0 (0.00%) | Total: 807 (100.0%) Black: 337 (41.76%) White: 470 (58.24%) Unknown r.: 0 (0.00%) | Total: $20.00 (100.0%) Black: $8.72 (43.60%) White: $11.28 (56.40%) Unknown r.: $0.00 (0.00%) | Overall: $24.78 Black only: $25.88 White only: $24.00 | Race: 0.01 |
| Exp ID: EB2 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1742 (100.0%) Black: 945 (54.25%) White: 790 (45.35%) Unknown r.: 7 (0.40%) | Total: 866 (100.0%) Black: 451 (52.08%) White: 413 (47.69%) Unknown r.: 2 (0.23%) | Total: $19.98 (100.0%) Black: $10.70 (53.55%) White: $9.21 (46.10%) Unknown r.: $0.07 (0.35%) | Overall: $23.07 Black only: $23.73 White only: $22.30 | Race: 0.12 |
| Exp ID: EB3 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1399 (100.0%) Black: 562 (40.17%) White: 832 (59.47%) Unknown r.: 5 (0.36%) | Total: 762 (100.0%) Black: 327 (42.91%) White: 432 (56.69%) Unknown r.: 3 (0.39%) | Total: $19.36 (100.0%) Black: $8.23 (42.51%) White: $11.09 (57.28%) Unknown r.: $0.04 (0.21%) | Overall: $25.41 Black only: $25.17 White only: $25.67 | Race: 0.02 |
| Exp ID: EB3 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1636 (100.0%) Black: 875 (53.48%) White: 758 (46.33%) Unknown r.: 3 (0.18%) | Total: 871 (100.0%) Black: 439 (50.40%) White: 431 (49.48%) Unknown r.: 1 (0.11%) | Total: $19.97 (100.0%) Black: $11.23 (56.24%) White: $8.73 (43.71%) Unknown r.: $0.01 (0.05%) | Overall: $22.93 Black only: $25.58 White only: $20.25 | Race: 0.12 |