| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: EB1 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1568 (100.0%) Male: 724 (46.17%) Female: 837 (53.38%) Unknown g.: 7 (0.45%) | Total: 853 (100.0%) Male: 361 (42.32%) Female: 487 (57.09%) Unknown g.: 5 (0.59%) | Total: $20.00 (100.0%) Male: $8.92 (44.60%) Female: $11.03 (55.15%) Unknown g.: $0.05 (0.25%) | Overall: $23.45 Male only: $24.71 Female only: $22.65 | Gender: 0.01 |
| Exp ID: EB1 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1502 (100.0%) Male: 665 (44.27%) Female: 830 (55.26%) Unknown g.: 7 (0.47%) | Total: 798 (100.0%) Male: 346 (43.36%) Female: 448 (56.14%) Unknown g.: 4 (0.50%) | Total: $20.00 (100.0%) Male: $8.78 (43.90%) Female: $11.16 (55.80%) Unknown g.: $0.06 (0.30%) | Overall: $25.06 Male only: $25.38 Female only: $24.91 | Gender: 0.00 |
| Exp ID: EB2 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1430 (100.0%) Male: 623 (43.57%) Female: 800 (55.94%) Unknown g.: 7 (0.49%) | Total: 799 (100.0%) Male: 359 (44.93%) Female: 435 (54.44%) Unknown g.: 5 (0.63%) | Total: $20.00 (100.0%) Male: $7.79 (38.95%) Female: $12.15 (60.75%) Unknown g.: $0.06 (0.30%) | Overall: $25.03 Male only: $21.70 Female only: $27.93 | Gender: 0.01 |
| Exp ID: EB2 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1723 (100.0%) Male: 702 (40.74%) Female: 1019 (59.14%) Unknown g.: 2 (0.12%) | Total: 869 (100.0%) Male: 360 (41.43%) Female: 507 (58.34%) Unknown g.: 2 (0.23%) | Total: $20.00 (100.0%) Male: $7.00 (35.00%) Female: $13.00 (65.00%) Unknown g.: $0.00 (0.00%) | Overall: $23.01 Male only: $19.44 Female only: $25.64 | Gender: 0.04 |
| Exp ID: EB3 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1567 (100.0%) Male: 716 (45.69%) Female: 845 (53.92%) Unknown g.: 6 (0.38%) | Total: 846 (100.0%) Male: 393 (46.45%) Female: 448 (52.96%) Unknown g.: 5 (0.59%) | Total: $19.97 (100.0%) Male: $7.75 (38.81%) Female: $12.09 (60.54%) Unknown g.: $0.13 (0.65%) | Overall: $23.61 Male only: $19.72 Female only: $26.99 | Gender: 0.01 |
| Exp ID: EB3 Start: 12/14/2024 08:00:00 End: 12/15/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1736 (100.0%) Male: 778 (44.82%) Female: 948 (54.61%) Unknown g.: 10 (0.58%) | Total: 899 (100.0%) Male: 396 (44.05%) Female: 498 (55.39%) Unknown g.: 5 (0.56%) | Total: $20.00 (100.0%) Male: $7.72 (38.60%) Female: $12.24 (61.20%) Unknown g.: $0.04 (0.20%) | Overall: $22.25 Male only: $19.49 Female only: $24.58 | Gender: 0.00 |