Exp ID: EA1
Start: 11/30/2024 12:00:00
End: 12/01/2024 12:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2350 (100.0%)
Male: 1250 (53.19%)
Female: 1086 (46.21%)
Unknown g.: 14 (0.60%)
Black: 1181 (50.26%)
White: 1169 (49.74%)
Unknown r.: 0 (0.00%) | Total: 1166 (100.0%)
Male: 571 (48.97%)
Female: 586 (50.26%)
Unknown g.: 9 (0.77%)
Black: 563 (48.28%)
White: 603 (51.72%)
Unknown r.: 0 (0.00%) | Total: $19.93 (100.0%)
Male: $9.79 (49.12%)
Female: $10.03 (50.33%)
Unknown g.: $0.11 (0.55%)
Black: $9.94 (49.87%)
White: $9.99 (50.13%)
Unknown r.: $0.00 (0.00%) | Overall: $17.09
Male only: $17.15
Female only: $17.12
Black only: $17.66
White only: $16.57 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 626 (100.0%)
Male: 606 (96.81%)
Female: 15 (2.40%)
Unknown g.: 5 (0.80%)
Black: 614 (98.08%)
White: 12 (1.92%)
Unknown r.: 0 (0.00%) | Total: 278 (100.0%)
Male: 268 (96.40%)
Female: 8 (2.88%)
Unknown g.: 2 (0.72%)
Black: 272 (97.84%)
White: 6 (2.16%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.81 (96.20%)
Female: $0.14 (2.80%)
Unknown g.: $0.05 (1.00%)
Black: $4.92 (98.40%)
White: $0.08 (1.60%)
Unknown r.: $0.00 (0.00%) | Overall: $17.99
Male only: $17.95
Female only: $17.50
Black only: $18.09
White only: $13.33 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 643 (100.0%)
Male: 636 (98.91%)
Female: 2 (0.31%)
Unknown g.: 5 (0.78%)
Black: 9 (1.40%)
White: 634 (98.60%)
Unknown r.: 0 (0.00%) | Total: 305 (100.0%)
Male: 299 (98.03%)
Female: 2 (0.66%)
Unknown g.: 4 (1.31%)
Black: 3 (0.98%)
White: 302 (99.02%)
Unknown r.: 0 (0.00%) | Total: $4.98 (100.0%)
Male: $4.92 (98.80%)
Female: $0.00 (0.00%)
Unknown g.: $0.06 (1.20%)
Black: $0.04 (0.80%)
White: $4.94 (99.20%)
Unknown r.: $0.00 (0.00%) | Overall: $16.33
Male only: $16.45
Female only: $0.00
Black only: $13.33
White only: $16.36 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 552 (100.0%)
Male: 7 (1.27%)
Female: 543 (98.37%)
Unknown g.: 2 (0.36%)
Black: 547 (99.09%)
White: 5 (0.91%)
Unknown r.: 0 (0.00%) | Total: 289 (100.0%)
Male: 3 (1.04%)
Female: 285 (98.62%)
Unknown g.: 1 (0.35%)
Black: 285 (98.62%)
White: 4 (1.38%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.05 (1.00%)
Female: $4.95 (99.00%)
Unknown g.: $0.00 (0.00%)
Black: $4.89 (97.80%)
White: $0.11 (2.20%)
Unknown r.: $0.00 (0.00%) | Overall: $17.30
Male only: $16.67
Female only: $17.37
Black only: $17.16
White only: $27.50 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 529 (100.0%)
Male: 1 (0.19%)
Female: 526 (99.43%)
Unknown g.: 2 (0.38%)
Black: 11 (2.08%)
White: 518 (97.92%)
Unknown r.: 0 (0.00%) | Total: 294 (100.0%)
Male: 1 (0.34%)
Female: 291 (98.98%)
Unknown g.: 2 (0.68%)
Black: 3 (1.02%)
White: 291 (98.98%)
Unknown r.: 0 (0.00%) | Total: $4.95 (100.0%)
Male: $0.01 (0.20%)
Female: $4.94 (99.80%)
Unknown g.: $0.00 (0.00%)
Black: $0.09 (1.82%)
White: $4.86 (98.18%)
Unknown r.: $0.00 (0.00%) | Overall: $16.84
Male only: $10.00
Female only: $16.98
Black only: $30.00
White only: $16.70 |
Exp ID: EA2
Start: 12/03/2024 14:45:00
End: 12/04/2024 14:45:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2156 (100.0%)
Male: 1097 (50.88%)
Female: 1053 (48.84%)
Unknown g.: 6 (0.28%)
Black: 1100 (51.02%)
White: 1056 (48.98%)
Unknown r.: 0 (0.00%) | Total: 1072 (100.0%)
Male: 497 (46.36%)
Female: 571 (53.26%)
Unknown g.: 4 (0.37%)
Black: 537 (50.09%)
White: 535 (49.91%)
Unknown r.: 0 (0.00%) | Total: $19.89 (100.0%)
Male: $9.75 (49.03%)
Female: $10.09 (50.72%)
Unknown g.: $0.05 (0.25%)
Black: $9.85 (49.53%)
White: $10.04 (50.47%)
Unknown r.: $0.00 (0.00%) | Overall: $18.55
Male only: $19.62
Female only: $17.67
Black only: $18.34
White only: $18.76 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 578 (100.0%)
Male: 557 (96.37%)
Female: 20 (3.46%)
Unknown g.: 1 (0.17%)
Black: 561 (97.06%)
White: 17 (2.94%)
Unknown r.: 0 (0.00%) | Total: 257 (100.0%)
Male: 249 (96.89%)
Female: 7 (2.72%)
Unknown g.: 1 (0.39%)
Black: 250 (97.28%)
White: 7 (2.72%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $4.81 (96.41%)
Female: $0.18 (3.59%)
Unknown g.: $0.00 (0.00%)
Black: $4.85 (97.21%)
White: $0.14 (2.79%)
Unknown r.: $0.00 (0.00%) | Overall: $19.42
Male only: $19.32
Female only: $25.56
Black only: $19.40
White only: $19.88 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 544 (100.0%)
Male: 534 (98.16%)
Female: 10 (1.84%)
Unknown g.: 0 (0.00%)
Black: 15 (2.76%)
White: 529 (97.24%)
Unknown r.: 0 (0.00%) | Total: 250 (100.0%)
Male: 244 (97.60%)
Female: 6 (2.40%)
Unknown g.: 0 (0.00%)
Black: 5 (2.00%)
White: 245 (98.00%)
Unknown r.: 0 (0.00%) | Total: $4.93 (100.0%)
Male: $4.84 (98.17%)
Female: $0.09 (1.83%)
Unknown g.: $0.00 (0.00%)
Black: $0.11 (2.23%)
White: $4.82 (97.77%)
Unknown r.: $0.00 (0.00%) | Overall: $19.72
Male only: $19.84
Female only: $15.00
Black only: $22.00
White only: $19.67 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 533 (100.0%)
Male: 2 (0.38%)
Female: 529 (99.25%)
Unknown g.: 2 (0.38%)
Black: 518 (97.19%)
White: 15 (2.81%)
Unknown r.: 0 (0.00%) | Total: 285 (100.0%)
Male: 2 (0.70%)
Female: 281 (98.60%)
Unknown g.: 2 (0.70%)
Black: 279 (97.89%)
White: 6 (2.11%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.01 (0.20%)
Female: $4.98 (99.60%)
Unknown g.: $0.01 (0.20%)
Black: $4.85 (97.00%)
White: $0.15 (3.00%)
Unknown r.: $0.00 (0.00%) | Overall: $17.54
Male only: $5.00
Female only: $17.72
Black only: $17.38
White only: $25.00 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 501 (100.0%)
Male: 4 (0.80%)
Female: 494 (98.60%)
Unknown g.: 3 (0.60%)
Black: 6 (1.20%)
White: 495 (98.80%)
Unknown r.: 0 (0.00%) | Total: 280 (100.0%)
Male: 2 (0.71%)
Female: 277 (98.93%)
Unknown g.: 1 (0.36%)
Black: 3 (1.07%)
White: 277 (98.93%)
Unknown r.: 0 (0.00%) | Total: $4.97 (100.0%)
Male: $0.09 (1.81%)
Female: $4.84 (97.38%)
Unknown g.: $0.04 (0.80%)
Black: $0.04 (0.80%)
White: $4.93 (99.20%)
Unknown r.: $0.00 (0.00%) | Overall: $17.75
Male only: $45.00
Female only: $17.47
Black only: $13.33
White only: $17.80 |
Exp ID: EA3
Start: 12/03/2024 14:45:00
End: 12/04/2024 14:45:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2163 (100.0%)
Male: 1142 (52.80%)
Female: 1017 (47.02%)
Unknown g.: 4 (0.18%)
Black: 1019 (47.11%)
White: 1144 (52.89%)
Unknown r.: 0 (0.00%) | Total: 1054 (100.0%)
Male: 549 (52.09%)
Female: 502 (47.63%)
Unknown g.: 3 (0.28%)
Black: 504 (47.82%)
White: 550 (52.18%)
Unknown r.: 0 (0.00%) | Total: $19.90 (100.0%)
Male: $9.91 (49.80%)
Female: $9.92 (49.85%)
Unknown g.: $0.07 (0.35%)
Black: $9.73 (48.90%)
White: $10.17 (51.10%)
Unknown r.: $0.00 (0.00%) | Overall: $18.88
Male only: $18.05
Female only: $19.76
Black only: $19.31
White only: $18.49 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 525 (100.0%)
Male: 513 (97.71%)
Female: 12 (2.29%)
Unknown g.: 0 (0.00%)
Black: 517 (98.48%)
White: 8 (1.52%)
Unknown r.: 0 (0.00%) | Total: 260 (100.0%)
Male: 252 (96.92%)
Female: 8 (3.08%)
Unknown g.: 0 (0.00%)
Black: 254 (97.69%)
White: 6 (2.31%)
Unknown r.: 0 (0.00%) | Total: $4.97 (100.0%)
Male: $4.84 (97.38%)
Female: $0.13 (2.62%)
Unknown g.: $0.00 (0.00%)
Black: $4.90 (98.59%)
White: $0.07 (1.41%)
Unknown r.: $0.00 (0.00%) | Overall: $19.12
Male only: $19.21
Female only: $16.25
Black only: $19.29
White only: $11.67 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 632 (100.0%)
Male: 619 (97.94%)
Female: 13 (2.06%)
Unknown g.: 0 (0.00%)
Black: 11 (1.74%)
White: 621 (98.26%)
Unknown r.: 0 (0.00%) | Total: 297 (100.0%)
Male: 290 (97.64%)
Female: 7 (2.36%)
Unknown g.: 0 (0.00%)
Black: 6 (2.02%)
White: 291 (97.98%)
Unknown r.: 0 (0.00%) | Total: $4.98 (100.0%)
Male: $4.87 (97.79%)
Female: $0.11 (2.21%)
Unknown g.: $0.00 (0.00%)
Black: $0.06 (1.20%)
White: $4.92 (98.80%)
Unknown r.: $0.00 (0.00%) | Overall: $16.77
Male only: $16.79
Female only: $15.71
Black only: $10.00
White only: $16.91 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 500 (100.0%)
Male: 6 (1.20%)
Female: 491 (98.20%)
Unknown g.: 3 (0.60%)
Black: 488 (97.60%)
White: 12 (2.40%)
Unknown r.: 0 (0.00%) | Total: 246 (100.0%)
Male: 5 (2.03%)
Female: 239 (97.15%)
Unknown g.: 2 (0.81%)
Black: 242 (98.37%)
White: 4 (1.63%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $0.07 (1.40%)
Female: $4.85 (97.20%)
Unknown g.: $0.07 (1.40%)
Black: $4.74 (95.00%)
White: $0.25 (5.00%)
Unknown r.: $0.00 (0.00%) | Overall: $20.28
Male only: $13.97
Female only: $20.29
Black only: $19.59
White only: $62.38 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 506 (100.0%)
Male: 4 (0.79%)
Female: 501 (99.01%)
Unknown g.: 1 (0.20%)
Black: 3 (0.59%)
White: 503 (99.41%)
Unknown r.: 0 (0.00%) | Total: 251 (100.0%)
Male: 2 (0.80%)
Female: 248 (98.80%)
Unknown g.: 1 (0.40%)
Black: 2 (0.80%)
White: 249 (99.20%)
Unknown r.: 0 (0.00%) | Total: $4.96 (100.0%)
Male: $0.13 (2.62%)
Female: $4.83 (97.38%)
Unknown g.: $0.00 (0.00%)
Black: $0.03 (0.60%)
White: $4.93 (99.40%)
Unknown r.: $0.00 (0.00%) | Overall: $19.76
Male only: $65.00
Female only: $19.48
Black only: $15.00
White only: $19.80 |
