| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: EA1 Start: 11/30/2024 12:00:00 End: 12/01/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1780 (100.0%) Black: 684 (38.43%) White: 1095 (61.52%) Unknown r.: 1 (0.06%) | Total: 901 (100.0%) Black: 359 (39.84%) White: 541 (60.04%) Unknown r.: 1 (0.11%) | Total: $19.99 (100.0%) Black: $7.47 (37.37%) White: $12.51 (62.58%) Unknown r.: $0.01 (0.05%) | Overall: $22.19 Black only: $20.81 White only: $23.12 | Race: 0.04 |
| Exp ID: EA1 Start: 11/30/2024 12:00:00 End: 12/01/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 2126 (100.0%) Black: 1213 (57.06%) White: 909 (42.76%) Unknown r.: 4 (0.19%) | Total: 1007 (100.0%) Black: 573 (56.90%) White: 433 (43.00%) Unknown r.: 1 (0.10%) | Total: $20.00 (100.0%) Black: $11.92 (59.60%) White: $8.04 (40.20%) Unknown r.: $0.04 (0.20%) | Overall: $19.86 Black only: $20.80 White only: $18.57 | Race: 0.15 |
| Exp ID: EA2 Start: 12/03/2024 14:45:00 End: 12/04/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1733 (100.0%) Black: 766 (44.20%) White: 965 (55.68%) Unknown r.: 2 (0.12%) | Total: 783 (100.0%) Black: 346 (44.19%) White: 436 (55.68%) Unknown r.: 1 (0.13%) | Total: $19.91 (100.0%) Black: $8.61 (43.23%) White: $11.28 (56.67%) Unknown r.: $0.02 (0.10%) | Overall: $25.43 Black only: $24.88 White only: $25.88 | Race: 0.02 |
| Exp ID: EA2 Start: 12/03/2024 14:45:00 End: 12/04/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1885 (100.0%) Black: 1073 (56.92%) White: 804 (42.65%) Unknown r.: 8 (0.42%) | Total: 858 (100.0%) Black: 468 (54.55%) White: 387 (45.10%) Unknown r.: 3 (0.35%) | Total: $19.95 (100.0%) Black: $10.81 (54.17%) White: $9.05 (45.38%) Unknown r.: $0.09 (0.45%) | Overall: $23.25 Black only: $23.09 White only: $23.39 | Race: 0.15 |
| Exp ID: EA3 Start: 12/03/2024 14:45:00 End: 12/04/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1616 (100.0%) Black: 791 (48.95%) White: 824 (50.99%) Unknown r.: 1 (0.06%) | Total: 768 (100.0%) Black: 363 (47.27%) White: 404 (52.60%) Unknown r.: 1 (0.13%) | Total: $19.98 (100.0%) Black: $9.28 (46.42%) White: $10.69 (53.53%) Unknown r.: $0.01 (0.05%) | Overall: $26.02 Black only: $25.55 White only: $26.47 | Race: 0.07 |
| Exp ID: EA3 Start: 12/03/2024 14:45:00 End: 12/04/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1842 (100.0%) Black: 1014 (55.05%) White: 824 (44.73%) Unknown r.: 4 (0.22%) | Total: 858 (100.0%) Black: 442 (51.52%) White: 414 (48.25%) Unknown r.: 2 (0.23%) | Total: $19.99 (100.0%) Black: $10.98 (54.92%) White: $8.97 (44.88%) Unknown r.: $0.04 (0.20%) | Overall: $23.30 Black only: $24.84 White only: $21.67 | Race: 0.13 |