| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: EA1 Start: 11/30/2024 12:00:00 End: 12/01/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1658 (100.0%) Male: 729 (43.97%) Female: 920 (55.49%) Unknown g.: 9 (0.54%) | Total: 824 (100.0%) Male: 380 (46.12%) Female: 440 (53.40%) Unknown g.: 4 (0.49%) | Total: $20.00 (100.0%) Male: $6.78 (33.90%) Female: $13.10 (65.50%) Unknown g.: $0.12 (0.60%) | Overall: $24.27 Male only: $17.84 Female only: $29.77 | Gender: 0.01 |
| Exp ID: EA1 Start: 11/30/2024 12:00:00 End: 12/01/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1995 (100.0%) Male: 983 (49.27%) Female: 1008 (50.53%) Unknown g.: 4 (0.20%) | Total: 933 (100.0%) Male: 413 (44.27%) Female: 517 (55.41%) Unknown g.: 3 (0.32%) | Total: $19.55 (100.0%) Male: $8.64 (44.17%) Female: $10.87 (55.62%) Unknown g.: $0.04 (0.20%) | Overall: $20.95 Male only: $20.91 Female only: $21.03 | Gender: 0.04 |
| Exp ID: EA2 Start: 12/03/2024 14:45:00 End: 12/04/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1720 (100.0%) Male: 782 (45.47%) Female: 935 (54.36%) Unknown g.: 3 (0.17%) | Total: 803 (100.0%) Male: 357 (44.46%) Female: 443 (55.17%) Unknown g.: 3 (0.37%) | Total: $20.00 (100.0%) Male: $7.59 (37.95%) Female: $12.41 (62.05%) Unknown g.: $0.00 (0.00%) | Overall: $24.91 Male only: $21.26 Female only: $28.01 | Gender: 0.01 |
| Exp ID: EA2 Start: 12/03/2024 14:45:00 End: 12/04/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 2004 (100.0%) Male: 906 (45.21%) Female: 1097 (54.74%) Unknown g.: 1 (0.05%) | Total: 874 (100.0%) Male: 388 (44.39%) Female: 485 (55.49%) Unknown g.: 1 (0.11%) | Total: $20.00 (100.0%) Male: $7.57 (37.83%) Female: $12.43 (62.17%) Unknown g.: $0.00 (0.00%) | Overall: $22.88 Male only: $19.50 Female only: $25.64 | Gender: 0.00 |
| Exp ID: EA3 Start: 12/03/2024 14:45:00 End: 12/04/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1828 (100.0%) Male: 859 (46.99%) Female: 963 (52.68%) Unknown g.: 6 (0.33%) | Total: 857 (100.0%) Male: 403 (47.02%) Female: 451 (52.63%) Unknown g.: 3 (0.35%) | Total: $19.94 (100.0%) Male: $7.96 (39.92%) Female: $11.97 (60.03%) Unknown g.: $0.01 (0.05%) | Overall: $23.27 Male only: $19.75 Female only: $26.54 | Gender: 0.02 |
| Exp ID: EA3 Start: 12/03/2024 14:45:00 End: 12/04/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1841 (100.0%) Male: 819 (44.49%) Female: 1007 (54.70%) Unknown g.: 15 (0.81%) | Total: 846 (100.0%) Male: 369 (43.62%) Female: 471 (55.67%) Unknown g.: 6 (0.71%) | Total: $20.00 (100.0%) Male: $7.68 (38.40%) Female: $12.24 (61.20%) Unknown g.: $0.08 (0.40%) | Overall: $23.64 Male only: $20.81 Female only: $25.99 | Gender: 0.00 |