Exp ID: IA1
Start: 12/16/2024 08:00:00
End: 12/17/2024 08:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2097 (100.0%)
Male: 1066 (50.83%)
Female: 1018 (48.55%)
Unknown g.: 13 (0.62%)
Black: 1057 (50.41%)
White: 1040 (49.59%)
Unknown r.: 0 (0.00%) | Total: 1116 (100.0%)
Male: 536 (48.03%)
Female: 571 (51.16%)
Unknown g.: 8 (0.72%)
Black: 531 (47.58%)
White: 585 (52.42%)
Unknown r.: 0 (0.00%) | Total: $20.00 (100.0%)
Male: $9.70 (48.50%)
Female: $10.21 (51.05%)
Unknown g.: $0.09 (0.45%)
Black: $10.16 (50.80%)
White: $9.84 (49.20%)
Unknown r.: $0.00 (0.00%) | Overall: $17.92
Male only: $18.10
Female only: $17.88
Black only: $19.13
White only: $16.82 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 569 (100.0%)
Male: 549 (96.49%)
Female: 17 (2.99%)
Unknown g.: 3 (0.53%)
Black: 561 (98.59%)
White: 8 (1.41%)
Unknown r.: 0 (0.00%) | Total: 268 (100.0%)
Male: 258 (96.27%)
Female: 8 (2.99%)
Unknown g.: 2 (0.75%)
Black: 263 (98.13%)
White: 5 (1.87%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.78 (95.60%)
Female: $0.22 (4.40%)
Unknown g.: $0.00 (0.00%)
Black: $4.91 (98.20%)
White: $0.09 (1.80%)
Unknown r.: $0.00 (0.00%) | Overall: $18.66
Male only: $18.53
Female only: $27.50
Black only: $18.67
White only: $18.00 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 523 (100.0%)
Male: 510 (97.51%)
Female: 4 (0.76%)
Unknown g.: 9 (1.72%)
Black: 4 (0.76%)
White: 519 (99.24%)
Unknown r.: 0 (0.00%) | Total: 282 (100.0%)
Male: 274 (97.16%)
Female: 3 (1.06%)
Unknown g.: 5 (1.77%)
Black: 3 (1.06%)
White: 279 (98.94%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.90 (98.00%)
Female: $0.02 (0.40%)
Unknown g.: $0.08 (1.60%)
Black: $0.01 (0.20%)
White: $4.99 (99.80%)
Unknown r.: $0.00 (0.00%) | Overall: $17.73
Male only: $17.88
Female only: $6.67
Black only: $3.33
White only: $17.89 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 487 (100.0%)
Male: 5 (1.03%)
Female: 482 (98.97%)
Unknown g.: 0 (0.00%)
Black: 484 (99.38%)
White: 3 (0.62%)
Unknown r.: 0 (0.00%) | Total: 264 (100.0%)
Male: 3 (1.14%)
Female: 260 (98.48%)
Unknown g.: 0 (0.00%)
Black: 263 (99.62%)
White: 1 (0.38%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.02 (0.40%)
Female: $4.98 (99.60%)
Unknown g.: $0.00 (0.00%)
Black: $5.00 (100.00%)
White: $0.00 (0.00%)
Unknown r.: $0.00 (0.00%) | Overall: $18.94
Male only: $6.65
Female only: $19.15
Black only: $19.01
White only: $0.00 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 518 (100.0%)
Male: 2 (0.39%)
Female: 515 (99.42%)
Unknown g.: 1 (0.19%)
Black: 8 (1.54%)
White: 510 (98.46%)
Unknown r.: 0 (0.00%) | Total: 302 (100.0%)
Male: 1 (0.33%)
Female: 300 (99.34%)
Unknown g.: 1 (0.33%)
Black: 2 (0.66%)
White: 300 (99.34%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.00 (0.00%)
Female: $4.99 (99.80%)
Unknown g.: $0.01 (0.20%)
Black: $0.24 (4.80%)
White: $4.76 (95.20%)
Unknown r.: $0.00 (0.00%) | Overall: $16.56
Male only: $0.00
Female only: $16.63
Black only: $120.00
White only: $15.87 |
Exp ID: IA2
Start: 12/16/2024 08:00:00
End: 12/17/2024 08:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2075 (100.0%)
Male: 1011 (48.72%)
Female: 1059 (51.04%)
Unknown g.: 5 (0.24%)
Black: 1049 (50.55%)
White: 1022 (49.25%)
Unknown r.: 4 (0.19%) | Total: 1075 (100.0%)
Male: 488 (45.40%)
Female: 583 (54.23%)
Unknown g.: 3 (0.28%)
Black: 549 (51.07%)
White: 524 (48.74%)
Unknown r.: 2 (0.19%) | Total: $20.00 (100.0%)
Male: $9.72 (48.60%)
Female: $10.22 (51.10%)
Unknown g.: $0.06 (0.30%)
Black: $10.00 (50.00%)
White: $9.98 (49.90%)
Unknown r.: $0.02 (0.10%) | Overall: $18.60
Male only: $19.92
Female only: $17.53
Black only: $18.22
White only: $19.05 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 512 (100.0%)
Male: 490 (95.70%)
Female: 20 (3.91%)
Unknown g.: 2 (0.39%)
Black: 504 (98.44%)
White: 7 (1.37%)
Unknown r.: 1 (0.20%) | Total: 252 (100.0%)
Male: 243 (96.43%)
Female: 8 (3.17%)
Unknown g.: 1 (0.40%)
Black: 245 (97.22%)
White: 6 (2.38%)
Unknown r.: 1 (0.40%) | Total: $5.00 (100.0%)
Male: $4.83 (96.60%)
Female: $0.16 (3.20%)
Unknown g.: $0.01 (0.20%)
Black: $4.96 (99.20%)
White: $0.04 (0.80%)
Unknown r.: $0.00 (0.00%) | Overall: $19.84
Male only: $19.88
Female only: $20.00
Black only: $20.24
White only: $6.67 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 534 (100.0%)
Male: 519 (97.19%)
Female: 14 (2.62%)
Unknown g.: 1 (0.19%)
Black: 22 (4.12%)
White: 512 (95.88%)
Unknown r.: 0 (0.00%) | Total: 252 (100.0%)
Male: 244 (96.83%)
Female: 7 (2.78%)
Unknown g.: 1 (0.40%)
Black: 9 (3.57%)
White: 243 (96.43%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.89 (97.80%)
Female: $0.10 (2.00%)
Unknown g.: $0.01 (0.20%)
Black: $0.11 (2.20%)
White: $4.89 (97.80%)
Unknown r.: $0.00 (0.00%) | Overall: $19.84
Male only: $20.04
Female only: $14.29
Black only: $12.22
White only: $20.12 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 530 (100.0%)
Male: 2 (0.38%)
Female: 528 (99.62%)
Unknown g.: 0 (0.00%)
Black: 515 (97.17%)
White: 12 (2.26%)
Unknown r.: 3 (0.57%) | Total: 300 (100.0%)
Male: 1 (0.33%)
Female: 298 (99.33%)
Unknown g.: 0 (0.00%)
Black: 291 (97.00%)
White: 8 (2.67%)
Unknown r.: 1 (0.33%) | Total: $5.00 (100.0%)
Male: $0.00 (0.00%)
Female: $5.00 (100.00%)
Unknown g.: $0.00 (0.00%)
Black: $4.83 (96.61%)
White: $0.15 (2.99%)
Unknown r.: $0.02 (0.40%) | Overall: $16.67
Male only: $0.00
Female only: $16.78
Black only: $16.60
White only: $18.71 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 499 (100.0%)
Male: 0 (0.00%)
Female: 497 (99.60%)
Unknown g.: 2 (0.40%)
Black: 8 (1.60%)
White: 491 (98.40%)
Unknown r.: 0 (0.00%) | Total: 271 (100.0%)
Male: 0 (0.00%)
Female: 270 (99.63%)
Unknown g.: 1 (0.37%)
Black: 4 (1.48%)
White: 267 (98.52%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.00 (0.00%)
Female: $4.96 (99.20%)
Unknown g.: $0.04 (0.80%)
Black: $0.10 (2.00%)
White: $4.90 (98.00%)
Unknown r.: $0.00 (0.00%) | Overall: $18.45
Male only: n/a
Female only: $18.37
Black only: $25.00
White only: $18.35 |
Exp ID: IA3
Start: 12/16/2024 08:00:00
End: 12/17/2024 08:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2038 (100.0%)
Male: 1065 (52.26%)
Female: 964 (47.30%)
Unknown g.: 9 (0.44%)
Black: 1019 (50.00%)
White: 1019 (50.00%)
Unknown r.: 0 (0.00%) | Total: 1057 (100.0%)
Male: 529 (50.05%)
Female: 523 (49.48%)
Unknown g.: 4 (0.38%)
Black: 520 (49.20%)
White: 537 (50.80%)
Unknown r.: 0 (0.00%) | Total: $19.96 (100.0%)
Male: $9.89 (49.55%)
Female: $10.02 (50.20%)
Unknown g.: $0.05 (0.25%)
Black: $9.86 (49.40%)
White: $10.10 (50.60%)
Unknown r.: $0.00 (0.00%) | Overall: $18.88
Male only: $18.70
Female only: $19.16
Black only: $18.96
White only: $18.81 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 545 (100.0%)
Male: 535 (98.17%)
Female: 10 (1.83%)
Unknown g.: 0 (0.00%)
Black: 522 (95.78%)
White: 23 (4.22%)
Unknown r.: 0 (0.00%) | Total: 270 (100.0%)
Male: 263 (97.41%)
Female: 7 (2.59%)
Unknown g.: 0 (0.00%)
Black: 259 (95.93%)
White: 11 (4.07%)
Unknown r.: 0 (0.00%) | Total: $4.98 (100.0%)
Male: $4.85 (97.39%)
Female: $0.13 (2.61%)
Unknown g.: $0.00 (0.00%)
Black: $4.81 (96.59%)
White: $0.17 (3.41%)
Unknown r.: $0.00 (0.00%) | Overall: $18.44
Male only: $18.44
Female only: $18.57
Black only: $18.57
White only: $15.45 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 529 (100.0%)
Male: 523 (98.87%)
Female: 6 (1.13%)
Unknown g.: 0 (0.00%)
Black: 5 (0.95%)
White: 524 (99.05%)
Unknown r.: 0 (0.00%) | Total: 269 (100.0%)
Male: 263 (97.77%)
Female: 6 (2.23%)
Unknown g.: 0 (0.00%)
Black: 4 (1.49%)
White: 265 (98.51%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.97 (99.40%)
Female: $0.03 (0.60%)
Unknown g.: $0.00 (0.00%)
Black: $0.11 (2.20%)
White: $4.89 (97.80%)
Unknown r.: $0.00 (0.00%) | Overall: $18.59
Male only: $18.90
Female only: $5.00
Black only: $27.50
White only: $18.45 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 506 (100.0%)
Male: 7 (1.38%)
Female: 498 (98.42%)
Unknown g.: 1 (0.20%)
Black: 490 (96.84%)
White: 16 (3.16%)
Unknown r.: 0 (0.00%) | Total: 264 (100.0%)
Male: 3 (1.14%)
Female: 259 (98.11%)
Unknown g.: 1 (0.38%)
Black: 255 (96.59%)
White: 9 (3.41%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $0.07 (1.40%)
Female: $4.91 (98.40%)
Unknown g.: $0.01 (0.20%)
Black: $4.92 (98.60%)
White: $0.07 (1.40%)
Unknown r.: $0.00 (0.00%) | Overall: $18.90
Male only: $23.29
Female only: $18.96
Black only: $19.29
White only: $7.76 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 458 (100.0%)
Male: 0 (0.00%)
Female: 450 (98.25%)
Unknown g.: 8 (1.75%)
Black: 2 (0.44%)
White: 456 (99.56%)
Unknown r.: 0 (0.00%) | Total: 254 (100.0%)
Male: 0 (0.00%)
Female: 251 (98.82%)
Unknown g.: 3 (1.18%)
Black: 2 (0.79%)
White: 252 (99.21%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $0.00 (0.00%)
Female: $4.95 (99.20%)
Unknown g.: $0.04 (0.80%)
Black: $0.02 (0.40%)
White: $4.97 (99.60%)
Unknown r.: $0.00 (0.00%) | Overall: $19.65
Male only: n/a
Female only: $19.72
Black only: $10.00
White only: $19.72 |
