| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: IA1 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1628 (100.0%) Black: 611 (37.53%) White: 1016 (62.41%) Unknown r.: 1 (0.06%) | Total: 839 (100.0%) Black: 321 (38.26%) White: 517 (61.62%) Unknown r.: 1 (0.12%) | Total: $20.00 (100.0%) Black: $6.86 (34.30%) White: $13.12 (65.60%) Unknown r.: $0.02 (0.10%) | Overall: $23.84 Black only: $21.37 White only: $25.38 | Race: 0.04 |
| Exp ID: IA1 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1663 (100.0%) Black: 960 (57.73%) White: 699 (42.03%) Unknown r.: 4 (0.24%) | Total: 839 (100.0%) Black: 441 (52.56%) White: 396 (47.20%) Unknown r.: 2 (0.24%) | Total: $20.00 (100.0%) Black: $12.20 (61.00%) White: $7.76 (38.80%) Unknown r.: $0.04 (0.20%) | Overall: $23.84 Black only: $27.66 White only: $19.60 | Race: 0.16 |
| Exp ID: IA2 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1491 (100.0%) Black: 609 (40.85%) White: 876 (58.75%) Unknown r.: 6 (0.40%) | Total: 757 (100.0%) Black: 315 (41.61%) White: 440 (58.12%) Unknown r.: 2 (0.26%) | Total: $19.95 (100.0%) Black: $8.50 (42.61%) White: $11.37 (56.99%) Unknown r.: $0.08 (0.40%) | Overall: $26.35 Black only: $26.98 White only: $25.84 | Race: 0.01 |
| Exp ID: IA2 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1781 (100.0%) Black: 1018 (57.16%) White: 761 (42.73%) Unknown r.: 2 (0.11%) | Total: 867 (100.0%) Black: 464 (53.52%) White: 401 (46.25%) Unknown r.: 2 (0.23%) | Total: $19.99 (100.0%) Black: $10.62 (53.13%) White: $9.34 (46.72%) Unknown r.: $0.03 (0.15%) | Overall: $23.06 Black only: $22.89 White only: $23.29 | Race: 0.15 |
| Exp ID: IA3 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1458 (100.0%) Black: 568 (38.96%) White: 889 (60.97%) Unknown r.: 1 (0.07%) | Total: 775 (100.0%) Black: 318 (41.03%) White: 456 (58.84%) Unknown r.: 1 (0.13%) | Total: $20.00 (100.0%) Black: $8.26 (41.31%) White: $11.73 (58.64%) Unknown r.: $0.01 (0.05%) | Overall: $25.81 Black only: $25.98 White only: $25.72 | Race: 0.03 |
| Exp ID: IA3 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1800 (100.0%) Black: 987 (54.83%) White: 808 (44.89%) Unknown r.: 5 (0.28%) | Total: 875 (100.0%) Black: 442 (50.51%) White: 432 (49.37%) Unknown r.: 1 (0.11%) | Total: $19.96 (100.0%) Black: $10.23 (51.25%) White: $9.70 (48.60%) Unknown r.: $0.03 (0.15%) | Overall: $22.81 Black only: $23.14 White only: $22.45 | Race: 0.13 |