| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: IA1 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1444 (100.0%) Male: 648 (44.88%) Female: 789 (54.64%) Unknown g.: 7 (0.48%) | Total: 791 (100.0%) Male: 347 (43.87%) Female: 440 (55.63%) Unknown g.: 4 (0.51%) | Total: $20.00 (100.0%) Male: $8.81 (44.05%) Female: $11.04 (55.20%) Unknown g.: $0.15 (0.75%) | Overall: $25.28 Male only: $25.39 Female only: $25.09 | Gender: 0.00 |
| Exp ID: IA1 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1434 (100.0%) Male: 645 (44.98%) Female: 785 (54.74%) Unknown g.: 4 (0.28%) | Total: 772 (100.0%) Male: 343 (44.43%) Female: 426 (55.18%) Unknown g.: 3 (0.39%) | Total: $19.72 (100.0%) Male: $7.59 (38.49%) Female: $12.08 (61.26%) Unknown g.: $0.05 (0.25%) | Overall: $25.54 Male only: $22.13 Female only: $28.36 | Gender: 0.00 |
| Exp ID: IA2 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1408 (100.0%) Male: 642 (45.60%) Female: 755 (53.62%) Unknown g.: 11 (0.78%) | Total: 742 (100.0%) Male: 336 (45.28%) Female: 399 (53.77%) Unknown g.: 7 (0.94%) | Total: $20.00 (100.0%) Male: $8.63 (43.15%) Female: $11.28 (56.40%) Unknown g.: $0.09 (0.45%) | Overall: $26.95 Male only: $25.68 Female only: $28.27 | Gender: 0.01 |
| Exp ID: IA2 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1552 (100.0%) Male: 633 (40.79%) Female: 911 (58.70%) Unknown g.: 8 (0.52%) | Total: 794 (100.0%) Male: 327 (41.18%) Female: 462 (58.19%) Unknown g.: 5 (0.63%) | Total: $20.00 (100.0%) Male: $7.35 (36.75%) Female: $12.57 (62.85%) Unknown g.: $0.08 (0.40%) | Overall: $25.19 Male only: $22.48 Female only: $27.21 | Gender: 0.04 |
| Exp ID: IA3 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1416 (100.0%) Male: 682 (48.16%) Female: 731 (51.62%) Unknown g.: 3 (0.21%) | Total: 761 (100.0%) Male: 361 (47.44%) Female: 397 (52.17%) Unknown g.: 3 (0.39%) | Total: $20.00 (100.0%) Male: $7.51 (37.55%) Female: $12.47 (62.35%) Unknown g.: $0.02 (0.10%) | Overall: $26.28 Male only: $20.80 Female only: $31.41 | Gender: 0.03 |
| Exp ID: IA3 Start: 12/16/2024 08:00:00 End: 12/17/2024 08:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1526 (100.0%) Male: 655 (42.92%) Female: 862 (56.49%) Unknown g.: 9 (0.59%) | Total: 795 (100.0%) Male: 352 (44.28%) Female: 438 (55.09%) Unknown g.: 5 (0.63%) | Total: $20.00 (100.0%) Male: $6.67 (33.33%) Female: $13.31 (66.57%) Unknown g.: $0.02 (0.10%) | Overall: $25.16 Male only: $18.94 Female only: $30.40 | Gender: 0.02 |