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Comparison of VRS performance when an ad is declared as housing, job, or credit ad

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Experiment infoVRS Enabled?ImpressionReach SpendCost per 1000 ReachVariance
Exp ID: no-vrs-1
Start: 11/26/2024 07:00:00
End: 11/27/2024 07:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		DisabledTotal: 2245 (100.0%)
   Black: 1376 (61.29%)
   White: 867 (38.62%)
   Unknown r.: 2 (0.09%)		Total: 1114 (100.0%)
   Black: 629 (56.46%)
   White: 484 (43.45%)
   Unknown r.: 1 (0.09%)		Total: $19.68 (100.0%)
   Black: $13.00 (66.06%)
   White: $6.66 (33.84%)
   Unknown r.: $0.02 (0.10%)		Overall: $17.67
Black only: $20.67
White only: $13.76		Race: 0.19
Exp ID: no-vrs-2
Start: 11/29/2024 09:00:00
End: 11/30/2024 09:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		DisabledTotal: 2099 (100.0%)
   Black: 1274 (60.70%)
   White: 824 (39.26%)
   Unknown r.: 1 (0.05%)		Total: 1081 (100.0%)
   Black: 612 (56.61%)
   White: 468 (43.29%)
   Unknown r.: 1 (0.09%)		Total: $19.83 (100.0%)
   Black: $12.45 (62.78%)
   White: $7.37 (37.17%)
   Unknown r.: $0.01 (0.05%)		Overall: $18.34
Black only: $20.34
White only: $15.75		Race: 0.19
Exp ID: no-vrs-3
Start: 12/01/2024 14:45:00
End: 12/02/2024 14:45:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		DisabledTotal: 1800 (100.0%)
   Black: 1159 (64.39%)
   White: 641 (35.61%)
   Unknown r.: 0 (0.00%)		Total: 878 (100.0%)
   Black: 524 (59.68%)
   White: 354 (40.32%)
   Unknown r.: 0 (0.00%)		Total: $19.98 (100.0%)
   Black: $13.53 (67.72%)
   White: $6.45 (32.28%)
   Unknown r.: $0.00 (0.00%)		Overall: $22.76
Black only: $25.82
White only: $18.22		Race: 0.22
Exp ID: vrs-housing-1
Start: 11/26/2024 07:00:00
End: 11/27/2024 07:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (housing)Total: 2170 (100.0%)
   Black: 952 (43.87%)
   White: 1217 (56.08%)
   Unknown r.: 1 (0.05%)		Total: 1166 (100.0%)
   Black: 516 (44.25%)
   White: 649 (55.66%)
   Unknown r.: 1 (0.09%)		Total: $19.81 (100.0%)
   Black: $9.30 (46.95%)
   White: $10.51 (53.05%)
   Unknown r.: $0.00 (0.00%)		Overall: $16.99
Black only: $18.03
White only: $16.19		Race: 0.02
Exp ID: vrs-housing-2
Start: 11/29/2024 09:00:00
End: 11/30/2024 09:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (housing)Total: 1461 (100.0%)
   Black: 613 (41.96%)
   White: 847 (57.97%)
   Unknown r.: 1 (0.07%)		Total: 777 (100.0%)
   Black: 344 (44.27%)
   White: 432 (55.60%)
   Unknown r.: 1 (0.13%)		Total: $19.91 (100.0%)
   Black: $8.41 (42.24%)
   White: $11.50 (57.76%)
   Unknown r.: $0.00 (0.00%)		Overall: $25.62
Black only: $24.45
White only: $26.62		Race: 0.00
Exp ID: vrs-housing-3
Start: 12/01/2024 14:45:00
End: 12/02/2024 14:45:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (housing)Total: 1415 (100.0%)
   Black: 617 (43.60%)
   White: 796 (56.25%)
   Unknown r.: 2 (0.14%)		Total: 700 (100.0%)
   Black: 303 (43.29%)
   White: 395 (56.43%)
   Unknown r.: 2 (0.29%)		Total: $20.00 (100.0%)
   Black: $9.36 (46.80%)
   White: $10.62 (53.10%)
   Unknown r.: $0.02 (0.10%)		Overall: $28.57
Black only: $30.89
White only: $26.89		Race: 0.02
Exp ID: vrs-job-1
Start: 12/19/2024 08:00:00
End: 12/20/2024 08:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (job)Total: 756 (100.0%)
   Black: 449 (59.39%)
   White: 307 (40.61%)
   Unknown r.: 0 (0.00%)		Total: 462 (100.0%)
   Black: 263 (56.93%)
   White: 199 (43.07%)
   Unknown r.: 0 (0.00%)		Total: $8.52 (100.0%)
   Black: $4.81 (56.43%)
   White: $3.71 (43.57%)
   Unknown r.: $0.00 (0.00%)		Overall: $18.44
Black only: $18.28
White only: $18.65		Race: 0.17
Exp ID: vrs-job-2
Start: 12/19/2024 08:00:00
End: 12/20/2024 08:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (job)Total: 800 (100.0%)
   Black: 432 (54.00%)
   White: 368 (46.00%)
   Unknown r.: 0 (0.00%)		Total: 497 (100.0%)
   Black: 260 (52.31%)
   White: 237 (47.69%)
   Unknown r.: 0 (0.00%)		Total: $9.17 (100.0%)
   Black: $5.09 (55.47%)
   White: $4.08 (44.53%)
   Unknown r.: $0.00 (0.00%)		Overall: $18.45
Black only: $19.56
White only: $17.23		Race: 0.12
Exp ID: vrs-job-3
Start: 12/19/2024 08:00:00
End: 12/20/2024 08:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (job)Total: 773 (100.0%)
   Black: 457 (59.12%)
   White: 316 (40.88%)
   Unknown r.: 0 (0.00%)		Total: 478 (100.0%)
   Black: 263 (55.02%)
   White: 215 (44.98%)
   Unknown r.: 0 (0.00%)		Total: $9.13 (100.0%)
   Black: $4.99 (54.62%)
   White: $4.14 (45.38%)
   Unknown r.: $0.00 (0.00%)		Overall: $19.10
Black only: $18.96
White only: $19.27		Race: 0.17
Exp ID: vrs-credit-1
Start: 12/19/2024 08:00:00
End: 12/20/2024 08:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (credit)Total: 744 (100.0%)
   Black: 418 (56.18%)
   White: 325 (43.68%)
   Unknown r.: 1 (0.13%)		Total: 478 (100.0%)
   Black: 263 (55.02%)
   White: 214 (44.77%)
   Unknown r.: 1 (0.21%)		Total: $8.43 (100.0%)
   Black: $4.67 (55.40%)
   White: $3.74 (44.37%)
   Unknown r.: $0.02 (0.24%)		Overall: $17.64
Black only: $17.76
White only: $17.48		Race: 0.14
Exp ID: vrs-credit-2
Start: 12/19/2024 08:00:00
End: 12/20/2024 08:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (credit)Total: 825 (100.0%)
   Black: 489 (59.27%)
   White: 336 (40.73%)
   Unknown r.: 0 (0.00%)		Total: 517 (100.0%)
   Black: 289 (55.90%)
   White: 228 (44.10%)
   Unknown r.: 0 (0.00%)		Total: $8.81 (100.0%)
   Black: $5.99 (67.95%)
   White: $2.82 (32.05%)
   Unknown r.: $0.00 (0.00%)		Overall: $17.04
Black only: $20.72
White only: $12.38		Race: 0.17
Exp ID: vrs-credit-3
Start: 12/19/2024 08:00:00
End: 12/20/2024 08:00:00
Objective: TRAFFIC
Budget: $20
Audience:
  7.5k Black male
  7.5k Black female
  7.5k White male
  7.5k White female		Enabled (credit)Total: 745 (100.0%)
   Black: 437 (58.66%)
   White: 306 (41.07%)
   Unknown r.: 2 (0.27%)		Total: 460 (100.0%)
   Black: 261 (56.74%)
   White: 197 (42.83%)
   Unknown r.: 2 (0.43%)		Total: $8.22 (100.0%)
   Black: $5.52 (67.20%)
   White: $2.67 (32.43%)
   Unknown r.: $0.03 (0.37%)		Overall: $17.87
Black only: $21.17
White only: $13.53		Race: 0.17