Exp ID: HA1
Start: 11/26/2024 07:00:00
End: 11/27/2024 07:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 1989 (100.0%)
Male: 1044 (52.49%)
Female: 936 (47.06%)
Unknown g.: 9 (0.45%)
Black: 1071 (53.85%)
White: 916 (46.05%)
Unknown r.: 2 (0.10%) | Total: 1027 (100.0%)
Male: 492 (47.91%)
Female: 529 (51.51%)
Unknown g.: 4 (0.39%)
Black: 521 (50.73%)
White: 505 (49.17%)
Unknown r.: 1 (0.10%) | Total: $19.97 (100.0%)
Male: $9.97 (49.92%)
Female: $9.96 (49.88%)
Unknown g.: $0.04 (0.20%)
Black: $9.51 (47.63%)
White: $10.45 (52.32%)
Unknown r.: $0.01 (0.05%) | Overall: $19.44
Male only: $20.26
Female only: $18.83
Black only: $18.26
White only: $20.69 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 590 (100.0%)
Male: 575 (97.46%)
Female: 13 (2.20%)
Unknown g.: 2 (0.34%)
Black: 590 (100.00%)
White: 0 (0.00%)
Unknown r.: 0 (0.00%) | Total: 267 (100.0%)
Male: 259 (97.00%)
Female: 7 (2.62%)
Unknown g.: 1 (0.37%)
Black: 267 (100.00%)
White: 0 (0.00%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.95 (99.00%)
Female: $0.04 (0.80%)
Unknown g.: $0.01 (0.20%)
Black: $5.00 (100.00%)
White: $0.00 (0.00%)
Unknown r.: $0.00 (0.00%) | Overall: $18.73
Male only: $19.11
Female only: $5.71
Black only: $18.73
White only: n/a |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 469 (100.0%)
Male: 461 (98.29%)
Female: 8 (1.71%)
Unknown g.: 0 (0.00%)
Black: 0 (0.00%)
White: 469 (100.00%)
Unknown r.: 0 (0.00%) | Total: 234 (100.0%)
Male: 228 (97.44%)
Female: 6 (2.56%)
Unknown g.: 0 (0.00%)
Black: 0 (0.00%)
White: 234 (100.00%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $4.96 (99.40%)
Female: $0.03 (0.60%)
Unknown g.: $0.00 (0.00%)
Black: $0.00 (0.00%)
White: $4.99 (100.00%)
Unknown r.: $0.00 (0.00%) | Overall: $21.32
Male only: $21.75
Female only: $5.00
Black only: n/a
White only: $21.32 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 494 (100.0%)
Male: 5 (1.01%)
Female: 487 (98.58%)
Unknown g.: 2 (0.40%)
Black: 480 (97.17%)
White: 12 (2.43%)
Unknown r.: 2 (0.40%) | Total: 261 (100.0%)
Male: 3 (1.15%)
Female: 256 (98.08%)
Unknown g.: 1 (0.38%)
Black: 253 (96.93%)
White: 7 (2.68%)
Unknown r.: 1 (0.38%) | Total: $4.99 (100.0%)
Male: $0.05 (1.00%)
Female: $4.93 (98.80%)
Unknown g.: $0.01 (0.20%)
Black: $4.49 (90.02%)
White: $0.49 (9.78%)
Unknown r.: $0.01 (0.20%) | Overall: $19.12
Male only: $16.60
Female only: $19.26
Black only: $17.75
White only: $69.72 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 436 (100.0%)
Male: 3 (0.69%)
Female: 428 (98.17%)
Unknown g.: 5 (1.15%)
Black: 1 (0.23%)
White: 435 (99.77%)
Unknown r.: 0 (0.00%) | Total: 265 (100.0%)
Male: 2 (0.75%)
Female: 260 (98.11%)
Unknown g.: 2 (0.75%)
Black: 1 (0.38%)
White: 264 (99.62%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $0.01 (0.20%)
Female: $4.96 (99.40%)
Unknown g.: $0.02 (0.40%)
Black: $0.02 (0.40%)
White: $4.97 (99.60%)
Unknown r.: $0.00 (0.00%) | Overall: $18.83
Male only: $4.99
Female only: $19.08
Black only: $19.96
White only: $18.83 |
Exp ID: HA2
Start: 11/29/2024 09:00:00
End: 11/30/2024 09:00:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2134 (100.0%)
Male: 1006 (47.14%)
Female: 1125 (52.72%)
Unknown g.: 3 (0.14%)
Black: 970 (45.45%)
White: 1164 (54.55%)
Unknown r.: 0 (0.00%) | Total: 1125 (100.0%)
Male: 506 (44.98%)
Female: 615 (54.67%)
Unknown g.: 3 (0.27%)
Black: 524 (46.58%)
White: 601 (53.42%)
Unknown r.: 0 (0.00%) | Total: $19.98 (100.0%)
Male: $9.77 (48.90%)
Female: $10.21 (51.10%)
Unknown g.: $0.00 (0.00%)
Black: $9.80 (49.05%)
White: $10.18 (50.95%)
Unknown r.: $0.00 (0.00%) | Overall: $17.76
Male only: $19.31
Female only: $16.60
Black only: $18.70
White only: $16.94 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 508 (100.0%)
Male: 494 (97.24%)
Female: 14 (2.76%)
Unknown g.: 0 (0.00%)
Black: 496 (97.64%)
White: 12 (2.36%)
Unknown r.: 0 (0.00%) | Total: 261 (100.0%)
Male: 257 (98.47%)
Female: 4 (1.53%)
Unknown g.: 0 (0.00%)
Black: 257 (98.47%)
White: 4 (1.53%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $4.86 (97.39%)
Female: $0.13 (2.61%)
Unknown g.: $0.00 (0.00%)
Black: $4.75 (95.19%)
White: $0.24 (4.81%)
Unknown r.: $0.00 (0.00%) | Overall: $19.12
Male only: $18.91
Female only: $32.50
Black only: $18.48
White only: $60.00 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 524 (100.0%)
Male: 510 (97.33%)
Female: 14 (2.67%)
Unknown g.: 0 (0.00%)
Black: 24 (4.58%)
White: 500 (95.42%)
Unknown r.: 0 (0.00%) | Total: 255 (100.0%)
Male: 247 (96.86%)
Female: 8 (3.14%)
Unknown g.: 0 (0.00%)
Black: 9 (3.53%)
White: 246 (96.47%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.89 (97.80%)
Female: $0.11 (2.20%)
Unknown g.: $0.00 (0.00%)
Black: $0.09 (1.80%)
White: $4.91 (98.20%)
Unknown r.: $0.00 (0.00%) | Overall: $19.61
Male only: $19.80
Female only: $13.75
Black only: $10.00
White only: $19.96 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 458 (100.0%)
Male: 2 (0.44%)
Female: 455 (99.34%)
Unknown g.: 1 (0.22%)
Black: 449 (98.03%)
White: 9 (1.97%)
Unknown r.: 0 (0.00%) | Total: 263 (100.0%)
Male: 2 (0.76%)
Female: 260 (98.86%)
Unknown g.: 1 (0.38%)
Black: 257 (97.72%)
White: 6 (2.28%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $0.02 (0.40%)
Female: $4.97 (99.60%)
Unknown g.: $0.00 (0.00%)
Black: $4.95 (99.20%)
White: $0.04 (0.80%)
Unknown r.: $0.00 (0.00%) | Overall: $18.97
Male only: $10.00
Female only: $19.12
Black only: $19.26
White only: $6.67 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 644 (100.0%)
Male: 0 (0.00%)
Female: 642 (99.69%)
Unknown g.: 2 (0.31%)
Black: 1 (0.16%)
White: 643 (99.84%)
Unknown r.: 0 (0.00%) | Total: 346 (100.0%)
Male: 0 (0.00%)
Female: 343 (99.13%)
Unknown g.: 2 (0.58%)
Black: 1 (0.29%)
White: 345 (99.71%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.00 (0.00%)
Female: $5.00 (100.00%)
Unknown g.: $0.00 (0.00%)
Black: $0.01 (0.20%)
White: $4.99 (99.80%)
Unknown r.: $0.00 (0.00%) | Overall: $14.45
Male only: n/a
Female only: $14.58
Black only: $9.98
White only: $14.46 |
Exp ID: HA3
Start: 12/01/2024 14:45:00
End: 12/02/2024 14:45:00
Objective: TRAFFIC
Budget: $20 | Overall result
(aggregated over all groups)
| Total: 2061 (100.0%)
Male: 1036 (50.27%)
Female: 1020 (49.49%)
Unknown g.: 5 (0.24%)
Black: 918 (44.54%)
White: 1143 (55.46%)
Unknown r.: 0 (0.00%) | Total: 1074 (100.0%)
Male: 514 (47.86%)
Female: 557 (51.86%)
Unknown g.: 3 (0.28%)
Black: 493 (45.90%)
White: 581 (54.10%)
Unknown r.: 0 (0.00%) | Total: $19.98 (100.0%)
Male: $9.83 (49.20%)
Female: $10.09 (50.50%)
Unknown g.: $0.06 (0.30%)
Black: $9.78 (48.95%)
White: $10.20 (51.05%)
Unknown r.: $0.00 (0.00%) | Overall: $18.60
Male only: $19.12
Female only: $18.11
Black only: $19.84
White only: $17.56 |
Audience: 7.5k Black male
Budget: $5
VRS: Disabled | Total: 485 (100.0%)
Male: 469 (96.70%)
Female: 16 (3.30%)
Unknown g.: 0 (0.00%)
Black: 472 (97.32%)
White: 13 (2.68%)
Unknown r.: 0 (0.00%) | Total: 252 (100.0%)
Male: 240 (95.24%)
Female: 12 (4.76%)
Unknown g.: 0 (0.00%)
Black: 248 (98.41%)
White: 4 (1.59%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $4.83 (96.79%)
Female: $0.16 (3.21%)
Unknown g.: $0.00 (0.00%)
Black: $4.85 (97.19%)
White: $0.14 (2.81%)
Unknown r.: $0.00 (0.00%) | Overall: $19.80
Male only: $20.12
Female only: $13.33
Black only: $19.56
White only: $35.00 |
Audience: 7.5k White male
Budget: $5
VRS: Disabled | Total: 572 (100.0%)
Male: 562 (98.25%)
Female: 10 (1.75%)
Unknown g.: 0 (0.00%)
Black: 15 (2.62%)
White: 557 (97.38%)
Unknown r.: 0 (0.00%) | Total: 277 (100.0%)
Male: 270 (97.47%)
Female: 7 (2.53%)
Unknown g.: 0 (0.00%)
Black: 6 (2.17%)
White: 271 (97.83%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $4.96 (99.20%)
Female: $0.04 (0.80%)
Unknown g.: $0.00 (0.00%)
Black: $0.14 (2.80%)
White: $4.86 (97.20%)
Unknown r.: $0.00 (0.00%) | Overall: $18.05
Male only: $18.37
Female only: $5.71
Black only: $23.33
White only: $17.93 |
Audience: 7.5k Black female
Budget: $5
VRS: Disabled | Total: 447 (100.0%)
Male: 5 (1.12%)
Female: 439 (98.21%)
Unknown g.: 3 (0.67%)
Black: 431 (96.42%)
White: 16 (3.58%)
Unknown r.: 0 (0.00%) | Total: 244 (100.0%)
Male: 4 (1.64%)
Female: 239 (97.95%)
Unknown g.: 1 (0.41%)
Black: 239 (97.95%)
White: 5 (2.05%)
Unknown r.: 0 (0.00%) | Total: $4.99 (100.0%)
Male: $0.04 (0.80%)
Female: $4.89 (98.00%)
Unknown g.: $0.06 (1.20%)
Black: $4.79 (95.99%)
White: $0.20 (4.01%)
Unknown r.: $0.00 (0.00%) | Overall: $20.45
Male only: $10.00
Female only: $20.46
Black only: $20.04
White only: $40.00 |
Audience: 7.5k White female
Budget: $5
VRS: Disabled | Total: 557 (100.0%)
Male: 0 (0.00%)
Female: 555 (99.64%)
Unknown g.: 2 (0.36%)
Black: 0 (0.00%)
White: 557 (100.00%)
Unknown r.: 0 (0.00%) | Total: 301 (100.0%)
Male: 0 (0.00%)
Female: 299 (99.34%)
Unknown g.: 2 (0.66%)
Black: 0 (0.00%)
White: 301 (100.00%)
Unknown r.: 0 (0.00%) | Total: $5.00 (100.0%)
Male: $0.00 (0.00%)
Female: $5.00 (100.00%)
Unknown g.: $0.00 (0.00%)
Black: $0.00 (0.00%)
White: $5.00 (100.00%)
Unknown r.: $0.00 (0.00%) | Overall: $16.61
Male only: n/a
Female only: $16.72
Black only: n/a
White only: $16.61 |
