| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: HA1 Start: 11/26/2024 07:00:00 End: 11/27/2024 07:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 2170 (100.0%) Black: 952 (43.87%) White: 1217 (56.08%) Unknown r.: 1 (0.05%) | Total: 1166 (100.0%) Black: 516 (44.25%) White: 649 (55.66%) Unknown r.: 1 (0.09%) | Total: $19.81 (100.0%) Black: $9.30 (46.95%) White: $10.51 (53.05%) Unknown r.: $0.00 (0.00%) | Overall: $16.99 Black only: $18.03 White only: $16.19 | Race: 0.02 |
| Exp ID: HA1 Start: 11/26/2024 07:00:00 End: 11/27/2024 07:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 2245 (100.0%) Black: 1376 (61.29%) White: 867 (38.62%) Unknown r.: 2 (0.09%) | Total: 1114 (100.0%) Black: 629 (56.46%) White: 484 (43.45%) Unknown r.: 1 (0.09%) | Total: $19.68 (100.0%) Black: $13.00 (66.06%) White: $6.66 (33.84%) Unknown r.: $0.02 (0.10%) | Overall: $17.67 Black only: $20.67 White only: $13.76 | Race: 0.19 |
| Exp ID: HA2 Start: 11/29/2024 09:00:00 End: 11/30/2024 09:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1461 (100.0%) Black: 613 (41.96%) White: 847 (57.97%) Unknown r.: 1 (0.07%) | Total: 777 (100.0%) Black: 344 (44.27%) White: 432 (55.60%) Unknown r.: 1 (0.13%) | Total: $19.91 (100.0%) Black: $8.41 (42.24%) White: $11.50 (57.76%) Unknown r.: $0.00 (0.00%) | Overall: $25.62 Black only: $24.45 White only: $26.62 | Race: 0.00 |
| Exp ID: HA2 Start: 11/29/2024 09:00:00 End: 11/30/2024 09:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 2099 (100.0%) Black: 1274 (60.70%) White: 824 (39.26%) Unknown r.: 1 (0.05%) | Total: 1081 (100.0%) Black: 612 (56.61%) White: 468 (43.29%) Unknown r.: 1 (0.09%) | Total: $19.83 (100.0%) Black: $12.45 (62.78%) White: $7.37 (37.17%) Unknown r.: $0.01 (0.05%) | Overall: $18.34 Black only: $20.34 White only: $15.75 | Race: 0.19 |
| Exp ID: HA3 Start: 12/01/2024 14:45:00 End: 12/02/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1415 (100.0%) Black: 617 (43.60%) White: 796 (56.25%) Unknown r.: 2 (0.14%) | Total: 700 (100.0%) Black: 303 (43.29%) White: 395 (56.43%) Unknown r.: 2 (0.29%) | Total: $20.00 (100.0%) Black: $9.36 (46.80%) White: $10.62 (53.10%) Unknown r.: $0.02 (0.10%) | Overall: $28.57 Black only: $30.89 White only: $26.89 | Race: 0.02 |
| Exp ID: HA3 Start: 12/01/2024 14:45:00 End: 12/02/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1800 (100.0%) Black: 1159 (64.39%) White: 641 (35.61%) Unknown r.: 0 (0.00%) | Total: 878 (100.0%) Black: 524 (59.68%) White: 354 (40.32%) Unknown r.: 0 (0.00%) | Total: $19.98 (100.0%) Black: $13.53 (67.72%) White: $6.45 (32.28%) Unknown r.: $0.00 (0.00%) | Overall: $22.76 Black only: $25.82 White only: $18.22 | Race: 0.22 |