| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: HA1 Start: 11/26/2024 07:00:00 End: 11/27/2024 07:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1471 (100.0%) Male: 651 (44.26%) Female: 806 (54.79%) Unknown g.: 14 (0.95%) | Total: 787 (100.0%) Male: 351 (44.60%) Female: 431 (54.76%) Unknown g.: 5 (0.64%) | Total: $20.00 (100.0%) Male: $6.80 (34.02%) Female: $13.06 (65.28%) Unknown g.: $0.14 (0.70%) | Overall: $25.41 Male only: $19.38 Female only: $30.29 | Gender: 0.00 |
| Exp ID: HA1 Start: 11/26/2024 07:00:00 End: 11/27/2024 07:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1879 (100.0%) Male: 786 (41.83%) Female: 1087 (57.85%) Unknown g.: 6 (0.32%) | Total: 878 (100.0%) Male: 364 (41.46%) Female: 509 (57.97%) Unknown g.: 5 (0.57%) | Total: $19.86 (100.0%) Male: $8.00 (40.28%) Female: $11.79 (59.37%) Unknown g.: $0.07 (0.35%) | Overall: $22.62 Male only: $21.98 Female only: $23.16 | Gender: 0.03 |
| Exp ID: HA2 Start: 11/29/2024 09:00:00 End: 11/30/2024 09:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1181 (100.0%) Male: 500 (42.34%) Female: 679 (57.49%) Unknown g.: 2 (0.17%) | Total: 656 (100.0%) Male: 282 (42.99%) Female: 372 (56.71%) Unknown g.: 2 (0.30%) | Total: $20.00 (100.0%) Male: $6.83 (34.15%) Female: $13.15 (65.75%) Unknown g.: $0.02 (0.10%) | Overall: $30.49 Male only: $24.22 Female only: $35.35 | Gender: 0.03 |
| Exp ID: HA2 Start: 11/29/2024 09:00:00 End: 11/30/2024 09:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1982 (100.0%) Male: 758 (38.24%) Female: 1219 (61.50%) Unknown g.: 5 (0.25%) | Total: 986 (100.0%) Male: 408 (41.38%) Female: 574 (58.22%) Unknown g.: 4 (0.41%) | Total: $20.00 (100.0%) Male: $6.50 (32.50%) Female: $13.47 (67.35%) Unknown g.: $0.03 (0.15%) | Overall: $20.28 Male only: $15.93 Female only: $23.47 | Gender: 0.07 |
| Exp ID: HA3 Start: 12/01/2024 14:45:00 End: 12/02/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1779 (100.0%) Male: 822 (46.21%) Female: 949 (53.34%) Unknown g.: 8 (0.45%) | Total: 927 (100.0%) Male: 422 (45.52%) Female: 499 (53.83%) Unknown g.: 6 (0.65%) | Total: $20.00 (100.0%) Male: $7.41 (37.05%) Female: $12.38 (61.90%) Unknown g.: $0.21 (1.05%) | Overall: $21.57 Male only: $17.56 Female only: $24.81 | Gender: 0.01 |
| Exp ID: HA3 Start: 12/01/2024 14:45:00 End: 12/02/2024 14:45:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 2249 (100.0%) Male: 946 (42.06%) Female: 1286 (57.18%) Unknown g.: 17 (0.76%) | Total: 1052 (100.0%) Male: 424 (40.30%) Female: 620 (58.94%) Unknown g.: 8 (0.76%) | Total: $19.98 (100.0%) Male: $6.79 (33.98%) Female: $13.13 (65.72%) Unknown g.: $0.06 (0.30%) | Overall: $18.99 Male only: $16.01 Female only: $21.18 | Gender: 0.03 |