| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: GA1 Start: 11/28/2024 07:00:00 End: 11/29/2024 07:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1553 (100.0%) Black: 601 (38.70%) White: 949 (61.11%) Unknown r.: 3 (0.19%) | Total: 857 (100.0%) Black: 349 (40.72%) White: 506 (59.04%) Unknown r.: 2 (0.23%) | Total: $19.87 (100.0%) Black: $7.61 (38.28%) White: $12.22 (61.52%) Unknown r.: $0.04 (0.20%) | Overall: $23.19 Black only: $21.79 White only: $24.16 | Race: 0.03 |
| Exp ID: GA1 Start: 11/28/2024 07:00:00 End: 11/29/2024 07:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 2093 (100.0%) Black: 1146 (54.75%) White: 944 (45.10%) Unknown r.: 3 (0.14%) | Total: 1082 (100.0%) Black: 574 (53.05%) White: 506 (46.77%) Unknown r.: 2 (0.18%) | Total: $19.95 (100.0%) Black: $10.77 (53.98%) White: $9.16 (45.91%) Unknown r.: $0.02 (0.10%) | Overall: $18.44 Black only: $18.76 White only: $18.10 | Race: 0.13 |
| Exp ID: GA2 Start: 12/12/2024 13:00:00 End: 12/13/2024 13:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1355 (100.0%) Black: 493 (36.38%) White: 860 (63.47%) Unknown r.: 2 (0.15%) | Total: 756 (100.0%) Black: 297 (39.29%) White: 458 (60.58%) Unknown r.: 1 (0.13%) | Total: $20.00 (100.0%) Black: $7.07 (35.35%) White: $12.91 (64.55%) Unknown r.: $0.02 (0.10%) | Overall: $26.46 Black only: $23.80 White only: $28.19 | Race: 0.06 |
| Exp ID: GA2 Start: 12/12/2024 13:00:00 End: 12/13/2024 13:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1728 (100.0%) Black: 932 (53.94%) White: 794 (45.95%) Unknown r.: 2 (0.12%) | Total: 887 (100.0%) Black: 473 (53.33%) White: 412 (46.45%) Unknown r.: 2 (0.23%) | Total: $20.00 (100.0%) Black: $11.02 (55.10%) White: $8.98 (44.90%) Unknown r.: $0.00 (0.00%) | Overall: $22.55 Black only: $23.30 White only: $21.80 | Race: 0.12 |
| Exp ID: GA3 Start: 12/12/2024 13:00:00 End: 12/13/2024 13:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1254 (100.0%) Black: 564 (44.98%) White: 689 (54.94%) Unknown r.: 1 (0.08%) | Total: 735 (100.0%) Black: 330 (44.90%) White: 404 (54.97%) Unknown r.: 1 (0.14%) | Total: $20.00 (100.0%) Black: $8.55 (42.76%) White: $11.45 (57.24%) Unknown r.: $0.00 (0.00%) | Overall: $27.21 Black only: $25.92 White only: $28.33 | Race: 0.03 |
| Exp ID: GA3 Start: 12/12/2024 13:00:00 End: 12/13/2024 13:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1649 (100.0%) Black: 858 (52.03%) White: 788 (47.79%) Unknown r.: 3 (0.18%) | Total: 901 (100.0%) Black: 452 (50.17%) White: 448 (49.72%) Unknown r.: 1 (0.11%) | Total: $19.94 (100.0%) Black: $10.04 (50.35%) White: $9.88 (49.55%) Unknown r.: $0.02 (0.10%) | Overall: $22.13 Black only: $22.21 White only: $22.05 | Race: 0.10 |