| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: GA1 Start: 11/28/2024 07:00:00 End: 11/29/2024 07:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1375 (100.0%) Male: 627 (45.60%) Female: 739 (53.75%) Unknown g.: 9 (0.65%) | Total: 746 (100.0%) Male: 334 (44.77%) Female: 408 (54.69%) Unknown g.: 4 (0.54%) | Total: $20.00 (100.0%) Male: $8.26 (41.30%) Female: $11.61 (58.05%) Unknown g.: $0.13 (0.65%) | Overall: $26.81 Male only: $24.73 Female only: $28.46 | Gender: 0.01 |
| Exp ID: GA1 Start: 11/28/2024 07:00:00 End: 11/29/2024 07:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 2269 (100.0%) Male: 1183 (52.14%) Female: 1075 (47.38%) Unknown g.: 11 (0.48%) | Total: 1151 (100.0%) Male: 531 (46.13%) Female: 612 (53.17%) Unknown g.: 8 (0.70%) | Total: $19.98 (100.0%) Male: $9.67 (48.40%) Female: $10.16 (50.85%) Unknown g.: $0.15 (0.75%) | Overall: $17.36 Male only: $18.21 Female only: $16.60 | Gender: 0.07 |
| Exp ID: GA2 Start: 12/12/2024 13:00:00 End: 12/13/2024 13:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1291 (100.0%) Male: 593 (45.93%) Female: 673 (52.13%) Unknown g.: 25 (1.94%) | Total: 738 (100.0%) Male: 336 (45.53%) Female: 390 (52.85%) Unknown g.: 12 (1.63%) | Total: $18.93 (100.0%) Male: $7.46 (39.41%) Female: $11.05 (58.37%) Unknown g.: $0.42 (2.22%) | Overall: $25.65 Male only: $22.20 Female only: $28.33 | Gender: 0.02 |
| Exp ID: GA2 Start: 12/12/2024 13:00:00 End: 12/13/2024 13:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1560 (100.0%) Male: 754 (48.33%) Female: 803 (51.47%) Unknown g.: 3 (0.19%) | Total: 838 (100.0%) Male: 382 (45.58%) Female: 452 (53.94%) Unknown g.: 3 (0.36%) | Total: $20.00 (100.0%) Male: $9.31 (46.55%) Female: $10.67 (53.35%) Unknown g.: $0.02 (0.10%) | Overall: $23.87 Male only: $24.37 Female only: $23.60 | Gender: 0.03 |
| Exp ID: GA3 Start: 12/12/2024 13:00:00 End: 12/13/2024 13:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1391 (100.0%) Male: 676 (48.60%) Female: 708 (50.90%) Unknown g.: 7 (0.50%) | Total: 781 (100.0%) Male: 387 (49.55%) Female: 390 (49.94%) Unknown g.: 4 (0.51%) | Total: $20.00 (100.0%) Male: $9.03 (45.15%) Female: $10.86 (54.30%) Unknown g.: $0.11 (0.55%) | Overall: $25.61 Male only: $23.33 Female only: $27.85 | Gender: 0.04 |
| Exp ID: GA3 Start: 12/12/2024 13:00:00 End: 12/13/2024 13:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1614 (100.0%) Male: 811 (50.25%) Female: 793 (49.13%) Unknown g.: 10 (0.62%) | Total: 820 (100.0%) Male: 405 (49.39%) Female: 409 (49.88%) Unknown g.: 4 (0.49%) | Total: $19.96 (100.0%) Male: $8.81 (44.12%) Female: $11.13 (55.78%) Unknown g.: $0.02 (0.10%) | Overall: $24.34 Male only: $21.74 Female only: $27.22 | Gender: 0.06 |