| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: FA1 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1583 (100.0%) Black: 563 (35.57%) White: 1019 (64.37%) Unknown r.: 1 (0.06%) | Total: 804 (100.0%) Black: 299 (37.19%) White: 504 (62.69%) Unknown r.: 1 (0.12%) | Total: $19.99 (100.0%) Black: $7.41 (37.08%) White: $12.58 (62.92%) Unknown r.: $0.00 (0.00%) | Overall: $24.86 Black only: $24.79 White only: $24.96 | Race: 0.06 |
| Exp ID: FA1 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1495 (100.0%) Black: 834 (55.79%) White: 657 (43.95%) Unknown r.: 4 (0.27%) | Total: 809 (100.0%) Black: 412 (50.93%) White: 395 (48.83%) Unknown r.: 2 (0.25%) | Total: $20.00 (100.0%) Black: $11.82 (59.10%) White: $8.13 (40.65%) Unknown r.: $0.05 (0.25%) | Overall: $24.72 Black only: $28.69 White only: $20.58 | Race: 0.14 |
| Exp ID: FA2 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1467 (100.0%) Black: 568 (38.72%) White: 897 (61.15%) Unknown r.: 2 (0.14%) | Total: 783 (100.0%) Black: 318 (40.61%) White: 464 (59.26%) Unknown r.: 1 (0.13%) | Total: $20.00 (100.0%) Black: $7.69 (38.45%) White: $12.28 (61.40%) Unknown r.: $0.03 (0.15%) | Overall: $25.54 Black only: $24.18 White only: $26.47 | Race: 0.03 |
| Exp ID: FA2 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1737 (100.0%) Black: 960 (55.27%) White: 776 (44.67%) Unknown r.: 1 (0.06%) | Total: 931 (100.0%) Black: 502 (53.92%) White: 428 (45.97%) Unknown r.: 1 (0.11%) | Total: $19.95 (100.0%) Black: $11.65 (58.40%) White: $8.29 (41.55%) Unknown r.: $0.01 (0.05%) | Overall: $21.43 Black only: $23.21 White only: $19.37 | Race: 0.13 |
| Exp ID: FA3 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1515 (100.0%) Black: 619 (40.86%) White: 894 (59.01%) Unknown r.: 2 (0.13%) | Total: 810 (100.0%) Black: 331 (40.86%) White: 477 (58.89%) Unknown r.: 2 (0.25%) | Total: $19.99 (100.0%) Black: $7.69 (38.47%) White: $12.29 (61.48%) Unknown r.: $0.01 (0.05%) | Overall: $24.68 Black only: $23.23 White only: $25.77 | Race: 0.01 |
| Exp ID: FA3 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1587 (100.0%) Black: 887 (55.89%) White: 696 (43.86%) Unknown r.: 4 (0.25%) | Total: 838 (100.0%) Black: 438 (52.27%) White: 399 (47.61%) Unknown r.: 1 (0.12%) | Total: $19.99 (100.0%) Black: $11.47 (57.38%) White: $8.49 (42.47%) Unknown r.: $0.03 (0.15%) | Overall: $23.85 Black only: $26.19 White only: $21.28 | Race: 0.14 |