| Experiment | VRS Enabled? | Impression | Reach | Spend | Cost per 1000 Reach | Variance |
|---|---|---|---|---|---|---|
| Exp ID: FA1 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1483 (100.0%) Male: 675 (45.52%) Female: 798 (53.81%) Unknown g.: 10 (0.67%) | Total: 809 (100.0%) Male: 354 (43.76%) Female: 450 (55.62%) Unknown g.: 5 (0.62%) | Total: $20.00 (100.0%) Male: $8.96 (44.78%) Female: $10.94 (54.72%) Unknown g.: $0.10 (0.50%) | Overall: $24.72 Male only: $25.30 Female only: $24.32 | Gender: 0.01 |
| Exp ID: FA1 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1560 (100.0%) Male: 714 (45.77%) Female: 841 (53.91%) Unknown g.: 5 (0.32%) | Total: 848 (100.0%) Male: 385 (45.40%) Female: 459 (54.13%) Unknown g.: 4 (0.47%) | Total: $20.00 (100.0%) Male: $8.08 (40.40%) Female: $11.82 (59.10%) Unknown g.: $0.10 (0.50%) | Overall: $23.58 Male only: $20.99 Female only: $25.75 | Gender: 0.01 |
| Exp ID: FA2 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1263 (100.0%) Male: 586 (46.40%) Female: 666 (52.73%) Unknown g.: 11 (0.87%) | Total: 759 (100.0%) Male: 343 (45.19%) Female: 407 (53.62%) Unknown g.: 9 (1.19%) | Total: $18.17 (100.0%) Male: $7.80 (42.93%) Female: $10.26 (56.47%) Unknown g.: $0.11 (0.61%) | Overall: $23.94 Male only: $22.74 Female only: $25.21 | Gender: 0.02 |
| Exp ID: FA2 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1639 (100.0%) Male: 707 (43.14%) Female: 931 (56.80%) Unknown g.: 1 (0.06%) | Total: 850 (100.0%) Male: 360 (42.35%) Female: 489 (57.53%) Unknown g.: 1 (0.12%) | Total: $19.97 (100.0%) Male: $7.07 (35.42%) Female: $12.90 (64.58%) Unknown g.: $0.00 (0.00%) | Overall: $23.49 Male only: $19.65 Female only: $26.37 | Gender: 0.02 |
| Exp ID: FA3 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Enabled (housing) | Total: 1464 (100.0%) Male: 712 (48.63%) Female: 748 (51.09%) Unknown g.: 4 (0.27%) | Total: 789 (100.0%) Male: 368 (46.64%) Female: 417 (52.85%) Unknown g.: 4 (0.51%) | Total: $20.00 (100.0%) Male: $7.94 (39.68%) Female: $11.97 (59.87%) Unknown g.: $0.09 (0.45%) | Overall: $25.35 Male only: $21.57 Female only: $28.71 | Gender: 0.04 |
| Exp ID: FA3 Start: 12/17/2024 12:00:00 End: 12/18/2024 12:00:00 Objective: TRAFFIC Budget: $20 Audience: 7.5k Black male 7.5k Black female 7.5k White male 7.5k White female | Disabled | Total: 1545 (100.0%) Male: 704 (45.57%) Female: 829 (53.66%) Unknown g.: 12 (0.78%) | Total: 818 (100.0%) Male: 374 (45.72%) Female: 437 (53.42%) Unknown g.: 7 (0.86%) | Total: $20.00 (100.0%) Male: $7.40 (37.00%) Female: $12.55 (62.75%) Unknown g.: $0.05 (0.25%) | Overall: $24.45 Male only: $19.79 Female only: $28.72 | Gender: 0.01 |